Acquia, founded in 2007 and headquartered in the US, is a digital experience management company employing approximately 1100 people. Its core business is software development, specifically providing a cloud-based platform designed to facilitate the creation, management, and optimization of digital experiences.
Acquia published information on Digital Experience Platforms (DXPs), explaining their function and necessity for brands to connect with customers across various channels. They also highlighted challenges with existing websites, noting that many function as static experiences with limited personalization, often employing intrusive pop-ups. Finally, Acquia announced a user group session focused on optimizing Digital Asset Management (DAM) strategies and preparing for their 2025 product roadmap, addressing the need for scalable asset management as organizations grow.
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