Acura is a Privately Owned entity headquartered in the US, founded in 1986, and employs approximately 1010 individuals. The company functions as the luxury and performance division of the Japanese automaker Honda, launched as the first Japanese luxury car brand in 1986. Primarily targeting the North American market, Acura engineers its vehicles—which include a range of sedans, SUVs, and the NSX sports car—with a focus on advanced technology, premium features, and a sporty driving experience. While sharing resources with Honda, it maintains a distinct identity as a more upscale and performance-oriented alternative.