Adara, a privately owned company headquartered in the United States, operates as a subsidiary of RateGain. Employing approximately 190 individuals, the company specializes in data, targeting, and identity solutions. It functions as a data cooperative that aggregates travel-related consumer data from a global network of partner companies. The platform processes this information to identify travel intent and provides data analysis services to brands for their marketing and advertising efforts.
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Adara - A RateGain Company offers 3 products in the ad tech and services industry. Adara - A RateGain Company's product portfolio comprises of marketer and agency technology and data, targeting and identity.
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Adara - A RateGain Company's revenues were less than $100M in 2024. Caretta Research has split Adara - A RateGain Company's revenue into 3 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Adara - A RateGain Company's revenue breakdown subscribe to Caretta Portal.
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