Adara - A RateGain Company

https://www.adara.com
https://www.linkedin.com/company/adaraglobal/

Adara, a privately held subsidiary of RateGain, is a US-based data cooperative employing approximately 190 people. Its primary offering involves the aggregation and analysis of travel-related consumer data from a network of global partners. This data is processed to determine travel intentions, which is then provided to brands for marketing and advertising purposes. In 2023, the company's revenue was less than $25 million.

Revenue

Founded

Headcount

184

Headquarters

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Adara - A RateGain Company offers 3 products in the ad tech industry. Adara - A RateGain Company's product portfolio comprises of data, targeting and identity and marketer and agency technology.

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Adara - A RateGain Company's revenues were less than $50M in 2023. Caretta Research has split Adara - A RateGain Company's revenue into 3 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Adara - A RateGain Company's revenue breakdown subscribe to Caretta Portal.

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