AdLedger is a privately owned company founded in 2017 and headquartered in the US. It has a team of 10 employees and its main product is an OVP business backend. The company's goal is to bring transparency and data security to the ad tech supply chain by utilizing a blockchain-backed peer-to-peer network. AdLedger is a consortium of advertising and publishing executives working together to achieve this objective.
AdLedger, a non-profit consortium developing blockchain standards for digital advertising, announced that Brave Software, an innovative privacy browser with a blockchain-based digital advertising platform, has joined the collective. AdLedger also collaborated with a blockchain standards group to publish a white paper on blockchain and advertising. Furthermore, the consortium launched the Members First Initiative for Blockchain, confirming its commitment to open standards that leverage blockchain to enhance digital advertising. In a notable partnership, OMD Italy and Henkel Italy utilized AdLedger's open-source tool set, CryptoRTB, which employs blockchain and cryptography to improve the integrity of the media ecosystem.
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