AdLedger, a privately owned company headquartered in the US, was founded in 2017 and employs approximately 10 people. It reported $777,777.0 in revenue as of 2023. Functioning as a consortium of advertising and publishing executives, the company focuses on bringing transparency and data security to the ad tech supply chain by harnessing a blockchain-backed peer-to-peer network. Its main product involves video business systems.
AdLedger, a non-profit consortium developing blockchain standards for digital advertising, announced that Brave Software, an innovative privacy browser with a blockchain-based digital advertising platform, has joined the collective. AdLedger also collaborated with a blockchain standards group to publish a white paper on blockchain and advertising. Furthermore, the consortium launched the Members First Initiative for Blockchain, confirming its commitment to open standards that leverage blockchain to enhance digital advertising. In a notable partnership, OMD Italy and Henkel Italy utilized AdLedger's open-source tool set, CryptoRTB, which employs blockchain and cryptography to improve the integrity of the media ecosystem.
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