AdLedger, a privately owned US-based company founded in 2017, is a consortium focused on improving transparency and data security within the advertising technology supply chain. Employing approximately 10 people, the company's main product is a video business system built upon a blockchain-based peer-to-peer network. As of 2023, its annual revenue was less than $1 million.
AdLedger, a non-profit consortium developing blockchain standards for digital advertising, announced that Brave Software, an innovative privacy browser with a blockchain-based digital advertising platform, has joined the collective. AdLedger also collaborated with a blockchain standards group to publish a white paper on blockchain and advertising. Furthermore, the consortium launched the Members First Initiative for Blockchain, confirming its commitment to open standards that leverage blockchain to enhance digital advertising. In a notable partnership, OMD Italy and Henkel Italy utilized AdLedger's open-source tool set, CryptoRTB, which employs blockchain and cryptography to improve the integrity of the media ecosystem.
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