Zytara, a privately owned US-based company founded in 2019, develops video business systems. Employing approximately 30 people, the company's platform integrates traditional banking functionalities with digital assets like cryptocurrencies and NFTs. As of 2024, Zytara's annual revenue was less than $10 million.
In a groundbreaking move, renowned electronic music producer deadmau5 has joined forces with technology company Zytara to introduce the first-ever branded digital collectible. This partnership marks a significant milestone, solidifying Zytara Labs as the official sleeve partner of the AS Roma football club. Furthermore, Zytara Labs and DigitalBits, a layer-one blockchain, have entered into an impressive 85 million multi-year product partnership agreement, making DigitalBits the official cryptocurrency of this partnership. In an insightful interview, Al Burgio, the Founder and CEO of Zytara, shared valuable insights into these breakthroughs. Additionally, AS Roma has secured a sponsorship deal with DigitalBits and Zytara, which includes jersey branding and non-fungible tokens (NFTs).