Affle, a publicly owned software development company founded in 2005 and headquartered in Singapore, employs approximately 390 people. The company's primary business involves delivering targeted mobile advertising through a proprietary consumer intelligence platform. Affle maintains a substantial presence in India and operates a group of subsidiary companies including Appnext, Jampp, MAAS, mDMP, Mediasmart, mTraction Enterprise, RevX, and Vizury.
Affle 3i received a US patent on September 12 for a "Method and System for Hardware and Software Based User Identification for Advertisement Fraud Detection." This patent expands the company's technology IP portfolio and improves the performance of its conversion-driven CPCU model, strengthening its AI-powered consumer platform. Additional US patents were granted to Affle 3i, further expanding its technology IP portfolio and fortifying its AI-powered consumer platform. One of these patents also relates to user identification in ad fraud detection. A sixteenth US patent was granted to Affle Ltd., further strengthening its technology IP portfolio and highlighting its commitment to innovative AI-powered advertising solutions.
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