Affle is a publicly owned company headquartered in Singapore, founded in 2005, employing approximately 390 people. Its main product is software development, with the company operating as a global tech firm that delivers targeted mobile advertising via a consumer intelligence platform. The Affle group includes Appnext, Jampp, MAAS, mDMP, Mediasmart, mTraction Enterprise, RevX and Vizury, and it maintains a significant presence in India.
On April 29, 2026, Affle appointed Nikhil Kumar as Chief Growth and Marketing Officer for India and Emerging Markets. Kumar has been associated with Affle for more than five years, previously serving as Chief Growth Officer at mediasmart, where he contributed to scaling growth across India and international markets. This appointment is part of Affle’s ongoing leadership evolution, aligning with its long-term growth plans and focusing on strengthening growth and marketing efforts in key markets.