Affle is a publicly owned company headquartered in Singapore, founded in 2005, employing approximately 390 people. Its main product is software development, with the company operating as a global tech firm that delivers targeted mobile advertising via a consumer intelligence platform. The Affle group includes Appnext, Jampp, MAAS, mDMP, Mediasmart, mTraction Enterprise, RevX and Vizury, and it maintains a significant presence in India.
On June 25, 2026, Affle secured an Indian patent for an artificial intelligence-powered system designed to detect fraudulent app-install activity, a development the adtech company states strengthens its technology moat as advertisers increasingly face concerns over bot traffic and invalid digital engagements. Previously, on June 24, 2026, Affle signed a definitive agreement to acquire select strategic assets of AdColony from Digital Turbine (DT), including the AdColony SDK and publisher network. This acquisition aims to strengthen Affle’s global mobile advertising footprint and accelerate its 10X growth strategy, an event initially announced by Affle MEA FZ LLC on June 17, 2026.
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