American Speed Association, also known as ASA, is a privately owned organization based in the US. Founded in 1968, the organization operates with approximately 10 employees and reported $889,506 in revenue as of 2023. As a tier 3 media tech buyer, it specializes in motorsports and cycling, functioning as a governing body for motorsports in the United States, having been discontinued in 2014 and relaunched in 2022. ASA sanctions the ASA STARS National Tour, a super late model racing series formerly known as the ARCA Midwest Tour, operating under a licensing agreement with ARCA.
The ASA STARS National Tour held the Appalachian Sucker Punch 250 Presented by Jones Utilities at Dominion Raceway in Thornburg, VA on April 5th. Twenty-two drivers competed in the race, including four from the Midwest and three from Canada. Johnny Sauter was set to drive the Richie Wauters Racing number 5 car. Cole Butcher won the race, followed by Derek Thorn and Jake Garcia. A television broadcast of the Sunshine State 200 from Five Flags Speedway aired on MAVTV on April 7th.
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American Speed Association offers 2 products in the sports and media and telecoms services industries. American Speed Association's product portfolio comprises of media and TV services and motorsports and cycling.
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American Speed Association's revenues were less than $1M in 2023. Caretta Research has split American Speed Association's revenue into 2 different product categories, the largest of which is motorsports. For full access to American Speed Association's revenue breakdown subscribe to Caretta Portal.
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