World Racing Group, a privately owned company headquartered in the United States, operates with approximately 90 employees, functioning as a tier 1 media tech buyer specializing in motorsports and cycling. The company manages a US dirt touring series that encompasses the World of Outlaws NOS Energy Drink Sprint Cars, World of Outlaws Morton Building Late Models, Super DIRTcar Big Block Modifieds, Summer Nationals, and the Summit Racing Equipment Modified Nationals. World Racing Group sanctions 14 distinct car divisions across over a hundred North American racetracks, with events streamed to fans globally through its DIRTVision service.
On September 9, 2026, Dave Smith Motors, a dealership that has grown to become the largest Jeep and RAM dealership globally, joined as the title sponsor for the World of Outlaws World Finals at The Dirt Track at Charlotte. Previously, on June 15, Huset’s Speedway hosted the fifth annual BillionAuto.com Huset’s High Bank Nationals, which featured a $150,000-to-win Hefty Seed Huset’s Hustle and a $300,000-to-win BillionAuto.com Huset’s High Bank Nationals. On May 17, Zeigler secured the Billy Winn Classic, marking his first World of Outlaws win in seven years. Earlier, on April 27, World of Outlaws penalized Shannon Babb following a failed tire test after the April 11 Illini 100 dirt late model event at Farmer City Raceway. This followed Nick Hoffman's dominant performance at Federated Auto Parts DIRTcar Nationals at Volusia Speedway Park in February, establishing him as a top dirt Late Model racer since turning his full attention to the discipline in 2023.
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World Racing Group offers 4 products in the sports and media and telecoms services industries. World Racing Group's product portfolio comprises of media and TV services and motorsports and cycling.
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World Racing Group's revenues were less than $50M in 2024. Caretta Research has split World Racing Group's revenue into 2 different product categories, the largest of which is motorsports. For full access to World Racing Group's revenue breakdown subscribe to Caretta Portal.
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World Racing Group sells broadcasting rights of its 3 motorsports competitions globally. World Racing Group currently holds 3 broadcasting rights for sports competitions including motorsports.
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