World Racing Group is a privately owned company headquartered in the US. With approximately 90 employees, the company reported $26.4M in revenue as of 2023 and operates as a tier 1 media tech buyer. It functions as a US dirt touring series, encompassing the World of Outlaws NOS Energy Drink Sprint Cars, World of Outlaws Morton Building Late Models, Super DIRTcar Big Block Modifieds, Summer Nationals, and the Summit Racing Equipment Modified Nationals. The company sanctions 14 different car divisions at over a hundred North American racetracks, with events streamed globally to fans through its DIRTVision service.
Nick Hoffman emerged as a leading contender in dirt Late Model racing, following his dominant performance at the Federated Auto Parts DIRTcar Nationals at Volusia Speedway Park in February 2026. This marked Hoffman's first strong claim for the top position since transitioning his focus to Late Model racing in 2023. Previously, on September 14, 2025, Bill Balog secured a victory at Perris Auto Speedway despite a leaking right-rear tire during a World of Outlaws NOS Energy Drink Sprint Cars event. This victory followed the announcement on September 4, 2025, that the World of Outlaws NOS Energy Drink Sprint Cars would team up with the Avanti Windows and Doors USAC/CRA Sprints for a doubleheader at Perris Auto Speedway on September 13, 2025, marking the Outlaws' sole 2025 stop in the greater Los Angeles area. Earlier, in July 2025, Eldora Speedway hosted four consecutive nights of sprint car racing, with 68 drivers entered; High Limit Racing directed the first two nights, and the World of Outlaws sanctioned the final two nights. In May 2025, Tim McCreadie joined Boom Briggs' World of Outlaws team, bringing together two significant names in the Northeast dirt Late Model circuit.
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World Racing Group offers 4 products in the sports and media and telecoms services industries. World Racing Group's product portfolio comprises of media and TV services and motorsports and cycling.
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World Racing Group's revenues were less than $50M in 2023. Caretta Research has split World Racing Group's revenue into 2 different product categories, the largest of which is motorsports. For full access to World Racing Group's revenue breakdown subscribe to Caretta Portal.
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World Racing Group sells broadcasting rights of its 3 motorsports competitions globally. World Racing Group currently holds 3 broadcasting rights for sports competitions including motorsports.
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