MotoAmerica is a privately owned company headquartered in the US, founded in 2014, with approximately 50 employees, and reported $13.9M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the company is the organization responsible for promoting the AMA Superbike Series since 2015. Sanctioned by the American Motorcyclist Association (AMA) and the Fédération Internationale de Motocyclisme (FIM), MotoAmerica features eight classes of road racing: Superbike, Stock 1000, Supersport, King of the Baggers, Super Hooligan National Championship, Twins Cup, Junior Cup, and Mini Cup.
On March 9, 2026, the American Motorcyclist Association (AMA) honored MotoAmerica Chief Financial Officer Richard Varner with the Jim Viverito Friend of the AMA award. Presented on March 7, the award recognizes individuals and organizations for their strong support of the AMA and its mission. Earlier, on January 9, 2026, MotoAmerica and Daytona International Speedway announced a $250,000 total purse for the 2026 Daytona 200, marking a 43 percent increase from the previous year. The winner of the 84th "Great American Motorcycle Race" will receive $50,000. This follows news from December 12, 2025, when MotoAmerica served as the focus of the inaugural Business Battle for first-year business students at the University of Nebraska–Lincoln, where 975 students addressed real-world challenges for the company.
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MotoAmerica offers 3 products in the sports and media and telecoms services industries. MotoAmerica's product portfolio comprises of media and TV services and motorsports and cycling.
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MotoAmerica's revenues were less than $25M in 2023. Caretta Research has split MotoAmerica's revenue into 2 different product categories, the largest of which is motorsports. For full access to MotoAmerica's revenue breakdown subscribe to Caretta Portal.
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