National Hot Rod Association, also known as NHRA, is a privately owned organization headquartered in the US. Founded in 1951, the organization employs approximately 270 individuals and reported $96.7M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company operates as a drag racing governing body, setting rules in drag racing and hosting events across the United States and Canada.
On September 10, 2026, Shawn Reed Racing announced it had parted ways with longtime crew chief Rob Wendland, naming Ryan Elliott as interim crew chief for the team’s NHRA Top Fuel program. Wendland had played an instrumental role in building the team and establishing its Top Fuel foundation. Previously, on September 7, Shawn Langdon finished an impressive weekend with a victory at the 72nd annual Cornwell Quality Tools NHRA U.S. Nationals at Lucas Oil Indianapolis Raceway Park, defeating Tony Stewart in the final round. Langdon Beckman Glenn and Matt Smith also collected significant wins at the event. The U.S. Nationals continued on September 6, with sportsman racers well into eliminations across categories such as Stock, Super Stock, Comp, Right Trailers Top Sportsman, and Top Dragster. Earlier, on September 5, back-to-back Funny Car world champion Austin Prock claimed his third Mission #2Fast2Tasty Challenge win of the year at the U.S. Nationals, defeating J.R. Todd in the final round of the specialty race. Pruett, Anderson, and Herrera also secured titles. Before the race, on September 5, Prock was noted as being poised to achieve a historic Funny Car three-peat at the U.S. Nationals, a feat no other racer had accomplished in the class's 60-year history.
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National Hot Rod Association (NHRA) offers 4 products in the sports and media and telecoms services industries. National Hot Rod Association (NHRA)'s product portfolio comprises of media and TV services and motorsports and cycling.
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National Hot Rod Association (NHRA)'s revenues were less than $250M in 2024. Caretta Research has split National Hot Rod Association (NHRA)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to National Hot Rod Association (NHRA)'s revenue breakdown subscribe to Caretta Portal.
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