AppLift, a privately owned mobile advertising technology company headquartered in Germany and founded in 2022, is a subsidiary of Verve Group. Employing approximately 30 people, AppLift specializes in app marketing, offering solutions such as its DataLift 360 platform. This platform uses a data-driven approach to identify and target audiences for advertising campaigns across various digital channels. The company's primary offerings are real-time bidding (RTB) and programmatic advertising. In 2023, AppLift's revenue was less than $10 million.