Appnext

Appnext, a privately owned company headquartered in Israel, with Affle as its parent company, was founded in 2012 and employs approximately 100 individuals. The company specializes in RTB and programmatic solutions, operating a discovery platform that includes a recommendation engine encompassing both in-app and on-device discovery. This platform powers 7 billion daily app recommendations through over 20 interactions along users’ daily mobile journeys. Appnext facilitates a discovery experience in over 10,000 mobile touchpoints by partnering with OEMs, operators, and app developers, utilizing its ‘Timeline’ technology to predict the app users are likely to use next. These recommendations assist app marketers in reaching engaged users and promoting app discovery, usage, and re-usage. Appnext became part of the Affle group as of June 2020.