Appnext

Appnext is a privately owned company based in Israel. It is a subsidiary of Affle, which trades on the India stock exchanges (BSE: 542752 & NSE: AFFLE). Founded in 2012, the company operates with approximately 100 employees. Functioning as an advertising services provider, Appnext specializes in a discovery platform that encompasses in-app and on-device discovery. Its recommendation engine powers 7 billion daily app recommendations via over 20 interactions along users’ daily mobile journey. Through direct partnerships with OEMs, operators, and app developers, Appnext creates a new discovery experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the app users are likely to use next. These recommendations assist app marketers in reaching engaged users and facilitating app discovery, usage, and re-usage.