BidMachine

BidMachine, a privately owned company founded in 2019 and headquartered in Poland, employs approximately 60 people. It provides in-app bidding technology designed to help app developers and publishers increase advertising revenue. The platform facilitates simultaneous bidding from multiple advertising sources (including ad networks and marketers) through a real-time auction process, aiming for increased transparency and efficiency. BidMachine utilizes machine learning and offers direct SDK integration for ease of setup and access to performance data. It is compatible with several existing mediation platforms, allowing for integration with various demand sources. By fostering direct relationships with advertisers and demand-side platforms, the company seeks to reduce intermediary fees and provide publishers with greater control over their ad monetization.