BidMachine

BidMachine, a privately owned company headquartered in Poland, operates in the Technology, Information and Media sector. Founded in 2019 with approximately 60 employees, the company provides in-app bidding technology. Its platform is designed to allow app developers and publishers to manage advertising revenues through an auction process. This technology enables multiple demand partners, including agents, marketers, and ad networks, to compete simultaneously for ad impressions. The machine learning-powered platform offers granular, real-time data for ad performance optimization. Featuring direct SDK integration, BidMachine also ensures compatibility with mediation platforms such as Level-Play, MAX, and Helium, allowing publishers to integrate it as an additional demand source to increase competing demand partners and manage revenues. The company fosters direct relationships with demand-side platforms (DSPs) and advertisers, supporting publishers' ad tech infrastructure and mobile ad monetization strategies.