Arc XP is a Privately Owned company under The Washington Post, headquartered in the United States. Founded in 2014, with approximately 80 employees, it reported $6.0M in revenue as of 2024. The company specializes in marketer and agency technology, functioning as a cloud-native digital experience platform (DXP) that assists enterprise companies, retail brands, and media organisations in creating and distributing content, driving digital commerce, and delivering multichannel experiences.
On September 4, 2026, Arc XP emphasized the evolving landscape of audience intelligence, noting that publishers have historically relied on metrics like page views, engagement time, and subscriber conversions for nearly two decades to understand consumption patterns and inform editorial priorities, product roadmaps, and business strategy. Previously, on September 2, 2026, Arc XP addressed building structured content and provided comparisons of its Content Management System (CMS) with Brightspot for media and publishers, and with WordPress VIP for enterprise publishers. The company also explored the impact of AI search on how readers discover news, asserting that audiences increasingly expect direct, reliable answers to questions rather than curated lists of links. This followed earlier discussions from Arc XP on August 14, 2026, which questioned whether traditional metrics like page views and unique visitors, despite showing what audiences did, adequately reveal the underlying reasons for audience engagement.
Arc XP's customers primarily consist of broadcast television and radio, content rights and newspaper Publishing companies. Examples of Arc XP's customers include Gray Media, The Washington Post and FOX Sports Media Group.
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