Asian Cricket Council, also known as ACC, is a privately owned entity headquartered in Malaysia. Founded in 1983, the organization employs approximately 20 individuals and functions as a tier 1 media tech buyer. Its main product is bat sports, with a core focus on promoting cricket throughout Asia.
The Asian Cricket Council (ACC) announced a sponsorship agreement with Groww for the DP World Asia Cup 2025, making Groww a silver sponsor. Sony Pictures Networks renegotiated its spending on ACC rights before the Asia Cup. Seagram's Royal Stag partnered with the ACC as the official third umpire partner for the Asia Cup 2025. The Board of Control for Cricket in India (BCCI) increased jersey sponsorship rates for the Indian team, with these rates applying to competitions organized by the ICC and ACC. India's opening Asia Cup 2025 match against the UAE is scheduled for September 10th, with the tournament beginning September 9th in the United Arab Emirates.
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Asian Cricket Council offers 2 products in the media and telecoms services and sports industries. Asian Cricket Council's product portfolio comprises of media and TV services and bat sports.
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Caretta Research has split Asian Cricket Council's revenue into 2 different product categories, the largest of which is cricket. For full access to Asian Cricket Council's revenue breakdown subscribe to Caretta Portal.
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Asian Cricket Council sells broadcasting rights of its cricket competitions to 25 companies globally, covering 9 countries. Asian Cricket Council's rights holders include PCCW.
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