Banijay Rights, a privately owned company headquartered in the UK and a division of Banijay Group, was founded in 1994 and employs approximately 100 individuals. It reported $335.1M in revenue as of 2024 and functions as a tier 1 media tech buyer. The company specializes in content rights, operating as an independent global content distributor with a multi-genre portfolio of over 88,000 hours of programming.
On March 16, 2026, BetMGM entered an exclusive partnership with Jogo Global and Banijay Rights, making the New Jersey-based iGaming firm the first U.S. online casino brand to integrate the "Survivor" franchise into its portfolio of games and marketing initiatives. The collaboration aims to develop online casino games based on the popular television franchise.
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Banijay Rights offers products in the media and telecoms services industry. Banijay Rights's product portfolio comprises of content rights.
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Banijay Rights's revenues were less than $500M in 2024. All the revenue comes from entertainment rights and distribution.
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Banijay Rights's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Banijay Rights's customers include Virgin Media O2, ITV and CBC/SRC. Banijay Rights has partners like Scenery Productions. Examples of Banijay Rights's suppliers include The Kitchen--Global Localization, Magnite and Verbit.
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