Billups

Billups, a privately owned company founded in 2003, is a US-based provider of out-of-home (OOH) advertising technology and services. Employing approximately 400 people, Billups serves both advertisers and media owners globally. Its services encompass data-driven media planning, automated buying, campaign execution, and measurement for advertisers, emphasizing return on investment. For media owners, Billups acts as a sales partner, assisting with inventory management and providing performance analytics. The company's offerings are centered around a proprietary, AI-powered technology platform used for planning, optimization, and reporting on OOH advertising campaigns.