Bonnier is a privately owned company headquartered in the US, founded in 2007, and employs approximately 440 individuals. Functioning as a tier 1 media tech buyer, the company operates as an outdoor adventure content provider, producing publications focused on fishing, boating, sailing, motorsports, hunting, and travel niches.
Bonnier offloaded approximately 12.3 million shares in Eastnine at SEK 45 per unit on February 19, 2026. Previously, on January 1, 2026, Bonnier emerged as a significant recipient of media support, a system established in 1971 to strengthen competition and diversity within the daily press by ensuring multiple regional voices and distributing support between newspapers with varying political sympathies. Earlier, on December 17, 2025, Byggmästare Anders J Ahlström Holding AB divested all its shares in Ge-Te Media to Bonnier for an initial payment of SEK 18 million. This followed Bonnier's December 10, 2025, decision to outsource the editing of 21 magazines to Vietnam, a move expected to lead to job losses for around 15 editorial positions at Expressen, with AnnaKarin Lith overseeing the transformation. On December 9, 2025, a report highlighted a substantial income gap within Bonnier's management, indicating that the 10 highest-paid men collectively earned over 35.6 million kronor more than the 10 highest-paid women.
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