Bonnier is a privately owned company headquartered in the US, founded in 2007, and employs approximately 440 individuals. Functioning as a tier 1 media tech buyer, the company operates as an outdoor adventure content provider, producing publications focused on fishing, boating, sailing, motorsports, hunting, and travel niches.
Andrew Sauerwine stepped down as Bonnier's group sales and business director on April 2, 2026. This followed Bonnier's sale of approximately 12.3 million shares in Eastnine on February 19, at SEK 45 per unit. Earlier, on January 1, Bonnier was identified as a significant beneficiary within Sweden's media support system, which was originally established in 1971 to strengthen competition and diversity in the daily press. In December 2025, Bonnier acquired all shares in Ge-Te Media from Byggmästare Anders J Ahlström Holding AB for an initial payment of SEK 18 million on December 17. Previously, on December 10, Bonnier appointed AnnaKarin Lith to oversee the outsourcing of editing for 21 magazines to Vietnam, a move anticipated to lead to approximately 15 editorial job losses at Expressen.
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