Bonnier is a privately owned company headquartered in the US, founded in 2007, and employs approximately 440 individuals. Functioning as a tier 1 media tech buyer, the company operates as an outdoor adventure content provider, producing publications focused on fishing, boating, sailing, motorsports, hunting, and travel niches.
Bonnier LLC appointed Matt Hickman as Managing Director and Krystal Loy as Marketing Director of its Motorsports & Outdoor Group on May 18, 2026, to strengthen leadership across its enthusiast event portfolio. This follows Andrew Sauerwine's resignation as group sales and business director at Bonnier on April 2, 2026. Earlier, on February 19, 2026, Bonnier offloaded its stake in Eastnine, selling approximately 12.3 million shares at SEK 45 per unit.
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