Bonnier is a privately owned company headquartered in the US, founded in 2007, and employs approximately 440 individuals. Functioning as a tier 1 media tech buyer, the company operates as an outdoor adventure content provider, producing publications focused on fishing, boating, sailing, motorsports, hunting, and travel niches.
On October 5, 2026, Marlin Expeditions partnered with the Guy Harvey Foundation to launch immersive billfish expeditions that integrate world-class fishing with hands-on research and marine conservation, featuring Charles Perry and Foundation CEO Jessica Harvey. Previously, on July 21, The Marlin Group, which publishes *Marlin* magazine and operates international big-game fishing tournaments, introduced a new strategic operating model for its tournament portfolio. This model combines centralized operational execution with regional tournament leadership, enabling experts to lead each event while a central team ensures consistent planning and sponsor delivery. Earlier, on May 18, Bonnier LLC appointed Matt Hickman as Managing Director and Krystal Loy as Marketing Director of its Motorsports & Outdoor Group. This followed the appointment of Patrick Sciacca as Managing Director of media activities for The Marlin Group on May 1, 2026.
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