Bonnier is a privately owned company headquartered in the US, founded in 2007, and employs approximately 440 individuals. Functioning as a tier 1 media tech buyer, the company operates as an outdoor adventure content provider, producing publications focused on fishing, boating, sailing, motorsports, hunting, and travel niches.
On July 21, 2026, The Marlin Group announced a new strategic operating model for its international tournament portfolio, combining centralized operational execution with regional tournament leadership to ensure consistent planning, execution, and sponsor delivery across its events. Earlier, on May 18, 2026, Bonnier LLC appointed Matt Hickman as Managing Director and Krystal Loy as Marketing Director for its Motorsports & Outdoor Group, aiming to strengthen leadership within its enthusiast event portfolio. This followed the May 1, 2026, appointment of Patrick Sciacca as Managing Director of Media Properties for The Marlin Group, which publishes Marlin magazine and operates international big-game fishing tournaments. Andrew Sauerwine previously stepped down as group sales and business director at Bonnier on April 2, 2026.
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