Boodles is a privately owned British luxury jewelry company established in 1798. Headquartered in the UK, the company employs approximately 130 people and generated revenue of around $50 million in 2023. The provided information contradicts the initial statement about its main product being racquet sports; Boodles' primary business is the design and sale of luxury jewelry.
Boodles opened a location in Chester, Cheshire in 52 Eastgate Street, marking a period of growth under Captain Anthony Wainwright's leadership. His son, Michael Wainwright, and nephew, Nicholas Wainwright, later joined the business, contributing to its expansion from a regional jeweller to a globally recognized brand. On August 21st, 2025, Boodles announced plans to relocate its London flagship store from 178 New Bond Street to 23 Old Bond Street in the summer of 2026, rebranding the new location as ‘The Boodles Townhouse’.
Boodles offers 2 products in the media and telecoms services and sports industries. Boodles's product portfolio comprises of media and TV services and racquet sports.
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Boodles's revenues were less than $100M in 2023. Caretta Research has split Boodles's revenue into 2 different product categories, the largest of which is tennis. For full access to Boodles's revenue breakdown subscribe to Caretta Portal.
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