Boodles is a privately owned company headquartered in the UK. Founded in 1798, it employs approximately 130 individuals and reported $49.0M in revenue as of 2023. Functioning as a British luxury jewellery designer, Boodles is also identified as a tier 3 media tech buyer.
On March 28, 2026, customers gained the ability to spec Bentley vehicles with diamond interior trim through the luxury carmaker's Mulliner division, expanding on a collaboration with Boodles that previously featured a one-off showcase in 2024. This development follows news from March 27, 2026, that Bentley's latest Mulliner collection, representing the second phase of its partnership with the 200-year-old jeweler, incorporates Boodles embroidery (requiring six hours per seat) and plated controls, aiming to infuse jewelry mastery into the vehicle design. Previously, on March 26, 2026, Boodles announced its design of the Randox Grand National trophy for the second consecutive year, a collaboration with Randox and The Jockey Club that highlights its legacy as silversmiths and connection to Liverpool's heritage.
Boodles offers 2 products in the sports and media and telecoms services industries. Boodles's product portfolio comprises of racquet sports and media and TV services.
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Boodles's revenues were less than $100M in 2023. Caretta Research has split Boodles's revenue into 2 different product categories, the largest of which is tennis. For full access to Boodles's revenue breakdown subscribe to Caretta Portal.
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Boodles sells broadcasting rights of its tennis competitions to 4 companies globally, covering 2 countries. Boodles's rights holders include FOX Sports Media Group.
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