Boodles is a privately owned company headquartered in the United Kingdom. Founded in 1798, it employs approximately 130 individuals. The company functions as a British luxury jewellery designer.
On October 1, 2026, British jeweler Boodles acquired the Argyle Pink Diamonds brand from global mining group Rio Tinto, a deal announced on the same day. The acquisition encompassed Rio Tinto's remaining Argyle pink diamond inventory, as well as a suite of associated trademarks, website, and digital marketing assets. This transaction concludes Rio Tinto's ownership of the brand, nearly six years after the company shut the Argyle mine in Western Australia.
Boodles offers 2 products in the media and telecoms services and sports industries. Boodles's product portfolio comprises of racquet sports and search, social, and retail media.
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Boodles's revenues were less than $50M in 2024. Caretta Research has split Boodles's revenue into 2 different product categories, the largest of which is tennis. For full access to Boodles's revenue breakdown subscribe to Caretta Portal.
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Boodles sells broadcasting rights of its tennis competitions to 4 companies globally, covering 2 countries. Boodles's rights holders include FOX Sports Media Group.
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