Boodles is a privately owned company headquartered in the UK. Founded in 1798, it employs approximately 130 individuals and reported $49.0M in revenue as of 2023. Functioning as a British luxury jewellery designer, Boodles is also identified as a tier 3 media tech buyer.
On February 1, 2026, British luxury jeweller Boodles reported its second consecutive year of record sales. The Liverpool-headquartered, sixth-generation family firm, jointly run by cousins James Amos and Jody Wainwright, voiced concerns over Rachel Reeves’s plan to impose inheritance tax on family businesses, stating the company already pays £35 million in tax. Previously, on January 16, 2026, Boodles undertook a journey to the Sabodala-Massawa Mine in Senegal, located approximately 400 miles inland from the capital.
Boodles offers 2 products in the sports and media and telecoms services industries. Boodles's product portfolio comprises of racquet sports and media and TV services.
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Boodles's revenues were less than $100M in 2023. Caretta Research has split Boodles's revenue into 2 different product categories, the largest of which is tennis. For full access to Boodles's revenue breakdown subscribe to Caretta Portal.
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Boodles sells broadcasting rights of its tennis competitions to 4 companies globally, covering 2 countries. Boodles's rights holders include FOX Sports Media Group.
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