British Horseracing Authority, also known as BHA, is a privately owned entity based in the UK. Founded in 2007, it employs approximately 210 individuals. Its main product is spectator sports. The organization operates as a tier 1 media tech buyer, functioning as the national governing body for horse racing in Great Britain.
Regulus Partners' analysis, published on October 5, 2026, indicates that doubling the Machine Games Duty (MGD) could jeopardize £92 million of British horse racing's income and exacerbate the decline of UK high streets. Previously, on October 2, the British Horseracing Authority (BHA) issued a statement following Regulus Partners' modelling, warning the government that such a tax increase would lead to British racing losing £92 million annually, equating to a third of its betting income. Also on October 2, the BHA confirmed several changes to its Jump racing program, transferring the Listed Panoramic Hurdle from Kempton on October 18 to Carlisle on October 22 due to Kempton's fixture abandonment. The Authority also added two additional fixtures at Fontwell and Perth for October 15, while abandoning Exeter on the same day. Furthermore, the Horserace Betting Levy Board approved a £2.2 million increase in prize money funding for 2027, aimed at supporting the number of horses bred, trained, and raced in Britain, including boosts to developmental races.
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British Horseracing Authority offers products in the media and telecoms services industry. British Horseracing Authority's product portfolio comprises of search, social, and retail media.
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