British Swimming, a privately owned organization founded in 1869 and headquartered in the UK, serves as the national governing body for several aquatic sports. Employing approximately 170 people as of 2023, its purview encompasses swimming, para-swimming, diving, synchronized swimming, water polo, and open water swimming within Great Britain. The organization's primary activity is the administration and oversight of these spectator sports.
BBC Sport provided broadcast coverage of the 2024 Championships, resulting in over half a million streams across various platforms. Aquatics GB partnered with the company for social impact sessions during the Aquatics GB Swimming Championships. A collaboration between Aquatics GB, Swim England, Scottish Swimming, and Swim Wales aims to promote water safety education for children. The company achieved a record medal count at the Olympic Games, including a clean sweep of synchronized swimming medals and a bronze medal in the Men's 10m Platform. This followed a record-breaking seven medals at the February 2024 World Aquatics Championships in Doha. In the World Aquatics Championships in Doha, Britain won 18 gold medals and 32 medals overall, placing second in the swimming medal table. The Para Swimming World Championships in Singapore in September will conclude this year's events.
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British Swimming offers 2 products in the sports and media and telecoms services industries. British Swimming's product portfolio comprises of water sports and streaming services.
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