Caracol Radio

Caracol Radio, also known as Cadena Radial Colombiana, is a privately owned company headquartered in Colombia. A subsidiary of Prisa Radio, it was founded in 1948 and employs approximately 1310 individuals. The company functions as a tier 1 media tech buyer and specializes in broadcast television and radio. Caracol Radio operates as a primary Colombian radio network and a division of PRISA Media in Colombia, providing news, sports, and entertainment through a multi-station network. The organization manages an ecosystem of audio and digital platforms, including brands such as W Radio, Tropicana, and Los 40, utilizing an extensive network of FM and AM frequencies across the national territory.