Changhong Group (CHIQ)

Changhong Group (CHIQ)

https://cn.changhong.com/
https://www.linkedin.com/company/changhong/

Changhong Group, also known as CHIQ, is a publicly owned company headquartered in China. Founded in 1958, the company employs approximately 32,000 individuals and reported $15.0B in revenue as of 2025. The company's primary product is fibre access, and it operates as a Chinese manufacturer of consumer electronics based in Mianyang, Sichuan.

2025 Revenue

Founded

1958

Headcount

32,000

Headquarters

China

Primary Segment

Fibre access

Ownership

Publicly Owned

Deployments

20

News Summary:

Changhong announced Indonesian pop icon Rossa as its new Brand Ambassador on August 7, 2026, marking a step in expanding its global brand presence and strengthening localized operations in Indonesia and Southeast Asia. Previously, on July 24, 2026, Changhong, owner of the CHiQ brand, secured a sweeping license deal granting it operational control of Grundig across the Asia Pacific region, including Australia, potentially facilitating the European brand's return to Australian shelves. This builds on the company's strategic partnership with European brand Grundig, which Changhong announced on March 30, 2026. Under that agreement, Changhong obtained a brand license for Grundig across multiple core product categories, including consumer electronics, large home appliances, air conditioners, and selected small domestic appliances, taking responsibility for Grundig's international operations and development. This partnership reflects a broader push by Chinese manufacturers to expand overseas through licensing deals.

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Changhong Group (CHIQ) offers 17 products in the telecoms tech, pro AV and media and telecoms services industries. Changhong Group (CHIQ)'s product portfolio comprises of digital signage and professional display, wi-Fi and mesh networks, fixed wireless access, consumer electronics, fibre access and set-top boxes.

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Changhong Group (CHIQ)'s revenues were $15.0B in 2025. Caretta Research has split Changhong Group (CHIQ)'s revenue into 8 different product categories, the largest of which is wi-Fi routers, which represents 44% of Changhong Group (CHIQ)'s revenue.

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Aug

9th

2026

05:15

B2B Tag, Marketing and Promotional Activities

Changhong Partners with Indonesian Pop Icon Rossa to Strengthen Its Presence in Indonesia

JAKARTA, Indonesia, Aug. 9, 2026 /PRNewswire/ -- On August 7, 2026, Changhong announced Indonesian pop icon Rossa (Sri Rossa Roslaina Handiyani) as its new Brand Ambassador. The collaboration marks another milestone in Changhong's efforts to expand its global brand presence while strengthening its localized operations in Indonesia and across Southeast Asia.

Aug

8th

2026

21:15

B2B Tag, Marketing and Promotional Activities

Changhong Partners with Indonesian Pop Icon Rossa to Strengthen Its Presence in Indonesia

JAKARTA, Indonesia, Aug. 9, 2026 /PRNewswire/ -- On August 7, 2026, Changhong announced Indonesian pop icon Rossa (Sri Rossa Roslaina Handiyani) as its new Brand Ambassador . The collaboration marks another milestone in Changhong's efforts to expand its global brand presence while strengthening its localized operations in Indonesia and across Southeast Asia.

Jul

24th

2026

00:56

M&A Activities, B2B Tag, M&A Activities

EXCLUSIVE: Grundig Could Be Set For Australian Comeback As Changhong Takes Control Of Iconic German Brand – channelnews

One of Europe’s best-known consumer electronics brands could be back on Australian shelves in the future, after Chinese manufacturing giant Changhong, the owner of the CHiQ brand, secured a sweeping licence deal that hands them operational control of Grundig across the Asia Pacific region, including Australia.

Channelnews Australia

Mar

30th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Chinese TV Makers Deepen Global Brand Push as Changhong Signs Grundig Deal

Chongqing - Chinese home appliance maker Changhong announced on March 30 a strategic partnership with brand Grundig, reflecting a broader push by Chinese manufacturers to expand overseas through licensing deals, acquisitions, and joint ventures. Global gains, China market falls Under the agreement, Changhong will obtain a brand license for Grundig across several product categories, including consumer electronics, large home appliances, air conditioners, and selected small domestic appliances.

Mar

30th

2026

07:00

Partnerships and Alliances, B2B Tag

Changhong and Grundig Announce Strategic Partnership

Changhong and Grundig Announce Strategic Partnership NUREMBERG, GERMANY – Media OutReach Newswire – 30 March 2026 – Changhong, a leading Chinese home appliance brand, has announced a strategic partnership with European brand Grundig. Under the agreement, Changhong will obtain brand license for Grundig across multiple core product categories and key regional markets, and will be responsible for the brand’s international operations and development.

Mar

30th

2026

01:54

Partnerships and Alliances, B2B Tag

Changhong and Grundig Announce Strategic Partnership

NUREMBERG, GERMANY – Media OutReach Newswire – 30 March 2026 – Changhong, a leading Chinese home appliance brand, has announced a strategic partnership with European brand Grundig. Under the agreement, Changhong will obtain brand license for Grundig across multiple core product categories and key regional markets, and will be responsible for the brand’s international operations and development.

Jan

30th

2026

17:09

New Offerings, B2B Tag

Spring Festival New Year Goods Festival, Sichuan has “new” ideas_Sichuan Online

[Translated] Sichuan Online reporter Pei Yusong Wen Lumin Wen / Photo On January 30, although it was a working day, even far from Chengdu Century City New International Convention and Exhibition Center, one could hear the boiling voices inside the hall.

Jan

29th

2026

16:37

Events, Artificial Intelligence, B2B Tag

A First Look at AI in the Real World: AWE 2026 Opens This March in Shanghai

SHANGHAI , Jan. 29, 2026 /PRNewswire/ -- After years of commanding global attention on the international stage, China's AI-driven home appliance and consumer electronics leaders will take center stage on home ground this March. At AWE 2026, they will unveil their latest blockbusters, setting the pace for global trends.

Jan

25th

2026

18:30

New Offerings, Artificial Intelligence, B2B Tag

World's First: JD.com's Smart Shopping Assistant JoyGlance Now Available on Rokid AI Glasses

Vivo Suspends AI Glasses Project: Official Has Not Responded Yet, Focus May Return to MR Exploration Vivo reportedly suspends its AI glasses project after six months of development, halting prototype collaborations with Goertek and ThunderSoft due to challenges in achieving technological and experiential differentiation.....

Jan

25th

2026

12:23

Strategy Helps Chinese TV Brands Surpass Japanese Ones

[Translated] ['In the 1980s-1990s, Japanese TV brands enjoyed their golden era in history, with names like Sony, Panasonic, Sharp, and Toshiba synonymous with quality and prestige. Not only were they the top choice for many consumers, but they also symbolized the upper class and were the dream of many users around the world.', "During this period, Sony's Trinitron technology was the highest standard for image quality with color TVs.

Jan

23rd

2026

08:16

史上最大量縮潮！十大建商推案蒸發2千億　中南部全軍覆沒? - 地產天下 - 自由電子報

[Translated] According to market research unit statistics, the top ten developers in Taiwan in 2025 are, in order, Baojia, Huagu, Xingfufa, Guocheng, Yuanli, Maode, Xinrun, Aishanlin, Changhong, and Hanhuang, with a total sales amount of approximately 5,329億元.

Jan

22nd

2026

03:38

The Largest Volume Contraction in History: 2025 Top Ten Developers' Total Sales "Evaporated Over 200 Billion"

[Translated] The housing market is chilly, and developers are also calm.

United News Network

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