The Consumer Technology Association (CTA) is a privately owned trade association representing the U.S. consumer technology industry. Founded in 1999 and headquartered in the US, it has over 2,200 member companies. CTA's mission is to advance the interests of the consumer technology industry through policy advocacy, market research, technical education, industry promotion, standards development, and the fostering of business and strategic relationships. The association provides a range of services to its members, including advocacy on policy issues, market research and analysis, technical education and training, industry promotion and marketing, standards development, and networking opportunities. CTA also organizes and hosts the annual CES (Consumer Electronics Show), the world's largest consumer technology trade show.