Consumer Technology Association, also known as CTA, is a privately owned entity headquartered in the US. Founded in 1999, it employs approximately 300 individuals. As a trade association representing the U.S. consumer technology industry, the company primarily focuses on the Computers and Electronics Manufacturing sector. The association provides benefits to its more than 2,200 member companies, including policy advocacy, market research, technical education, industry promotion, standards development, and the fostering of business and strategic relationships.
On September 30, 2026, the Consumer Technology Association (CTA) released new research, "Artificial Intelligence: Consumer Sentiments 2026," and an updated National AI Policy Framework. The research found that Americans embrace AI tools for everyday convenience despite concerns about AI development, with broad support for government regulation. The study explores U.S. consumer awareness and interest in AI, its applications, benefits, and the interplay between concerns and future technological evolution. Previously, on September 28, 2026, CTA research indicated that 88% of U.S. holiday shoppers planned to buy technology products during the 2025 season, with over half considering a smartphone as a gift and more than a third expecting to spend $300 or more on tech gifts. Earlier, on September 22, 2026, CTA, as the owner and producer of CES, announced that Waymo co-CEO Tekedra Mawakana will deliver a keynote at CES 2027, where Waymo plans to share its future vision for autonomous ride-hailing services.
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