Dallas Cowboys

http://www.dallascowboys.com
https://www.linkedin.com/company/dallascowboys/

Dallas Cowboys is a privately owned entity headquartered in the United States. Founded in 1960, the organization has an estimated 1,430 employees and reported $1.3B in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in spectator sports. The Dallas Cowboys operate as a professional American football team based in the Dallas–Fort Worth metroplex, competing in the National Football League (NFL) as a member club of the National Football Conference (NFC) East division. While headquartered in Frisco, Texas, the team plays its home games at AT&T Stadium in Arlington, Texas, a venue it has utilized since its opening in 2009.

2024 Revenue

Founded

1960

Headcount

1,537

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

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Dallas Cowboys offers 4 products in the media and telecoms services and sports industries. Dallas Cowboys's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.

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Dallas Cowboys's revenues were over $1B in 2024. Caretta Research has split Dallas Cowboys's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Dallas Cowboys's revenue breakdown subscribe to Caretta Portal.

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