The Dallas Cowboys, a privately owned professional American football team founded in 1960, are based in the Dallas–Fort Worth metroplex. Competing in the NFL's NFC East division, the team employs approximately 1430 people and is headquartered in Frisco, Texas. Since 2009, their home games have been played at AT&T Stadium in Arlington, Texas. In 2023, the Cowboys reported revenues exceeding $1 billion.

2023 Revenue

Founded

1960

Headcount

1,428

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

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Dallas Cowboys offers 4 products in the sports and media and telecoms services industries. Dallas Cowboys's product portfolio comprises of sports tickets, merchandise and sponsorship and streaming services.
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Dallas Cowboys's revenues were over $1B in 2023. Caretta Research has split Dallas Cowboys's revenue into 4 different product categories, the largest of which is sport sponsorship. For full access to Dallas Cowboys's revenue breakdown subscribe to Caretta Portal.
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