Dan Murphy's, a privately owned company headquartered in Australia, is a part of the Endeavour Group, which also includes retail businesses such as BWS, ALH Hotels, and Pinnacle Drinks. Tracing its origins back to 1952 with Daniel Francis Murphy's initial store concept, the company today operates with approximately 2,540 employees. Functioning as a beverage retailer, Dan Murphy's offers an extensive range of products at competitive prices, a concept established by its founder who bought in bulk, sourced wines directly from overseas, and engaged customers through stories, reviews, social functions, and a wine club. This tradition continues across its over 170 stores around Australia, where the company provides a liquor range that includes over 4,000 different wines, encompassing local, imported, old, and rare varieties, alongside a selection of craft and imported beers, ciders, and spirits.
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