Daraz is a Privately Owned company headquartered in Pakistan. Founded in 2012, it employs approximately 12,160 people. Operating in the Technology, Information, and Internet sector, Daraz functions as a tier 1 media tech buyer. The company is an Alibaba Group-owned Pakistani e-commerce platform that also offers live sports streaming.
Pakistan's digital economy is demonstrating a shift towards profitability and sustainable unit economics, moving beyond subsidized growth, according to a report on August 14, 2026, a development influencing platform businesses operating in the country. Previously, on August 7, 2026, Daraz Pakistan signed a Memorandum of Understanding with Getz Pharma to establish a strategic collaboration, aiming to deliver eligible medicines nationwide within 24 to 72 hours and enhance access to healthcare products. Earlier, on July 21, 2026, Daraz accelerated the expansion of Daraz Express (DEX), its delivery network, extending its role beyond primarily moving e-commerce orders for its own marketplace. This followed Daraz Sri Lanka's integration into the Dialog Pay merchant ecosystem on July 15, 2026, enabling Dialog customers to make digital payments for Cash on Delivery orders by scanning a QR code and receiving data rewards.
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