News Summary:
On October 1, 2026, Ben Yi, Managing Director for Daraz operations in Pakistan, Bangladesh, and Nepal, stated that "the real breakthrough will come from frequency." Yi, who joined Alibaba Group in 2015, oversees the company's growth in these regions. Previously, on September 30, Daraz Bangladesh extended support to flood-affected families, aiming beyond immediate relief to aid long-term recovery efforts. Earlier, on September 11, Daraz announced its adoption of AI to improve search, product discovery, and seller insights. Ahsan Ali, Daraz Group Head of User Growth, indicated the company is analyzing signals including searches, browsing behavior, clicks, cart activity, and transactions, not solely completed purchases. This development aligns with the broader trend in Pakistan's digital economy, as noted on August 14, where platforms are shifting from subsidized growth towards profitability and sustainable unit economics, fueled by expanding digital payments.
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