Daraz is a Privately Owned company headquartered in Pakistan. Founded in 2012, it employs approximately 12,160 people. Operating in the Technology, Information, and Internet sector, Daraz functions as a tier 1 media tech buyer. The company is an Alibaba Group-owned Pakistani e-commerce platform that also offers live sports streaming.

Revenue

Founded

2012

Headcount

12,155

Headquarters

Pakistan

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

On January 25, 2026, Ben Yi, Daraz Bangladesh managing director and Daraz Group chief commercial officer, stated that Bangladesh's e-commerce sector has moved significantly beyond early skepticism, emerging as a fast-evolving part of the digital economy, with Daraz Bangladesh at its center as the country's largest online marketplace. Yi projected that Bangladesh could easily achieve double-digit e-commerce penetration in the coming years. Previously, on November 6, 2025, DarazMall introduced an "Authenticity Guarantee" ahead of 11.11, offering 3X cashback, exclusive brand deals, and faster delivery to enhance the brand shopping experience. DarazMall operates as South Asia’s first virtual mall, hosting over 1500 brands. Earlier, on September 5, 2025, PropertyGuru Group appointed Lu Yao as Singapore managing director, effective September 15. Yao previously served as Group Head of Marketplace and Bangladesh Chief Commercial Officer at Daraz Group (Alibaba International Digital Commerce), where he shaped the commercial strategy in South Asia and drove growth transformation for Bangladesh. This followed Daraz Bangladesh's "Seller Summit 2025" on August 30, 2025, held at the Bangladesh-China Friendship Conference Centre, which saw attendance from Ben Yi and Md Sayed Ali, e-CAB administrator and commerce ministry’s Central Digital Commerce Cell coordinator.

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Daraz offers products in the media and telecoms services industry. Daraz's product portfolio comprises of media and TV services.
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Daraz currently holds 3 broadcasting rights for sports competitions including cricket.

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