International Cricket Council, also known as ICC, is a privately owned entity headquartered in UAE, operating as a tier 1 media tech buyer. Founded in 1909 and employing approximately 290 individuals, the organization reported $728.5M in revenue as of 2024. The company functions as the global governing body of cricket, overseeing spectator sports, and was established by representatives from Australia, England, and South Africa.
Global gaming majors and Indian digital companies, including Electronic Arts (EA Sports), Big Ant Studios, Krafton in partnership with JetSynthesys, Reliance Jio, Dream Cricket, Lightfury Games, and Nazara Technologies, are vying for the International Cricket Council’s (ICC) official gaming rights, underscoring the growing commercial potential of cricket-based video games. The ICC extended the submission deadline for its official gaming rights auction to the first week of May, marking a major step in how the sport monetizes its digital presence. Separately, on April 21, UK pay-TV service Sky Sports announced it will broadcast several matches from the upcoming ICC Women’s T20 Cricket World Cup on its free-to-air (FTA) platforms. Sky's FTA coverage will begin with host-nation England’s opening game against Sri Lanka on June 12, as one of six games available on the Sky Sports Mix free linear channel. Previously, on April 20, Wasim Khan confirmed he will step down as the ICC general manager by the end of June, concluding a four-year tenure. Khan joined the ICC in 2022 following Geoff Allardice’s elevation to CEO, and his departure comes amid broader leadership changes within the organization.
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International Cricket Council (ICC) offers 18 products in the sports and media and telecoms services industries. International Cricket Council (ICC)'s product portfolio comprises of sports tickets, merchandise and sponsorship, bat sports and media and TV services.
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International Cricket Council (ICC)'s revenues were less than $1B in 2024. Caretta Research has split International Cricket Council (ICC)'s revenue into 4 different product categories, the largest of which is cricket. For full access to International Cricket Council (ICC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of International Cricket Council (ICC)'s suppliers include Daktronics, Sportradar and NEP Group.
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International Cricket Council (ICC) sells broadcasting rights of its 15 cricket competitions to 65 companies globally, covering 19 countries. International Cricket Council (ICC)'s rights holders include BBC. International Cricket Council (ICC) currently holds 6 broadcasting rights for sports competitions including cricket.
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Example Sports Rights Suppliers
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