DAX is a privately-owned digital advertising platform headquartered in the UK and a subsidiary of Global Media & Entertainment. Employing approximately 100 people, DAX delivers targeted advertisements across various digital audio channels, including music streaming services and podcasts, and also manages programmatic outdoor advertising. Its publisher network claims to reach a global audience exceeding 130 million.

Revenue

Founded

-

Headcount

100

Headquarters

UK

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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DAX offers 2 products in the ad tech and media tech industries. DAX's product portfolio comprises of RTB and programmatic and audio.
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DAX's revenues were less than $25M in 2023. Caretta Research has split DAX's revenue into 2 different product categories, the largest of which is ad exchange. For full access to DAX's revenue breakdown subscribe to Caretta Portal.
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