DAX, a privately owned company headquartered in the United Kingdom, operates as a subsidiary of Global Media & Entertainment. The company employs approximately 100 individuals and functions as a digital advertising platform specializing in RTB and programmatic solutions. DAX focuses on inserting targeted advertising into digital audio channels, including music streaming and podcasts, alongside programmatic outdoor advertising displays. Its network of publishers enables it to reach an audience exceeding 130 million people globally.
DAX offers 2 products in the pro AV and ad tech and services industries. DAX's product portfolio comprises of RTB and programmatic and audio production.
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DAX's revenues were less than $25M in 2024. Caretta Research has split DAX's revenue into 2 different product categories, the largest of which is ad exchange. For full access to DAX's revenue breakdown subscribe to Caretta Portal.
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