Digilant is a privately owned company headquartered in the US. Founded in 2009, it employs approximately 120 individuals. The company specializes in providing omnichannel advertising services and operates as a Data Management Platform (DMP).
On March 27, 2026, Digilant reported on "The True Impact of Omnichannel Media," detailing a test where a leading nonprofit experienced a 37% increase in Cost Per Acquisition (CPA) when programmatic advertising was paused, comparing a full omnichannel mix against Search and Social only. Earlier, on February 5, the company released insights into "Why the 2026 Midterms Demand a Presidential-Level Media Strategy," observing that significant elections drive increased advertising budgets, compressed timelines, and heightened competition for attention, mirroring dynamics typically found in presidential years. This followed a February 3 piece titled "How to Hire a Digital Media Buying Agency in 2026," which revisited criteria for advertisers selecting a partner, emphasizing access to unlimited inventory, real-time reporting, and the shift from manual to fully automated programmatic buying. Previously, on January 20, Digilant discussed "World Cup 2026 on Home Turf: Turning Global Attention into U.S. Digital Advertising Gold," pointing out the World Cup as a unique event that pushes digital behavior into overdrive across all screens.
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