Digilant, a privately owned US-based company founded in 2009, offers omnichannel advertising services and a data management platform (DMP). Its core product focuses on real-time bidding (RTB) and programmatic advertising. As of 2023, the company employs approximately 120 people and generates annual revenue of less than $25 million.
Marketers face pressure to demonstrate value quickly in challenging economic conditions, focusing on meaningful outcomes rather than superficial metrics like impressions or page views. Sustainability is increasingly integrated into media strategies, becoming a key factor in campaign planning and execution. Growth, however, doesn't always follow predictable patterns; a consistent approach may not always be optimal. Christine Yang, VP of Planning, facilitates collaboration across departments to improve client strategies. Finally, effective marketing requires appropriate analytics tools to enhance decision-making and ensure measurable results.
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