Digital Element is a privately owned company headquartered in the US. Founded in 1999, the company employs approximately 20 individuals and reported $2.5M in revenue as of 2024. The company specializes in content security, functioning as an IP geolocation provider.
On August 13, 2026, Digital Element refined its Big City/Small City Mappings across 25 countries, aiming to enhance geographic granularity for customers by mapping smaller cities and suburbs to major metropolitan areas for targeted market strategies. Previously, on July 10, the company addressed challenges in modern media buying, highlighting issues with off-target impressions and invalid traffic (IVT) due to anonymized traffic, proxy usage, and evolving fraud tactics, which can lead to wasted budget and distorted performance metrics. This followed its July 9 discussion on the evolving use of IP intelligence for security investigations, noting that security teams now focus on the historical activity of an IP address to counter dynamic threats like rotating infrastructure and residential proxies. Earlier, on June 16, Digital Element presented on converting forensic assets from closed fraud cases into predictive intelligence, emphasizing the overlooked value of network path data. In May, the company explored the costs associated with automated fraud prevention when intelligence is incomplete, arguing that false positives levy a tax on security infrastructure and customers.
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Digital Element offers 4 products in the media tech industry. Digital Element's product portfolio comprises of content security.
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Digital Element's revenues were less than $10M in 2024. All the revenue comes from geolocation, VPN and subscriber fraud detection.
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