England Rugby (Rugby Football Union)

England Rugby (Rugby Football Union)

http://www.englandrugby.com
https://www.linkedin.com/company/rugby-football-union/

England Rugby, also known as Rugby Football Union, is a privately owned entity headquartered in the UK. Founded in 1871, the organization operates with approximately 1,120 employees, reported $223.9 million in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in spectator sports and serves as the national governing body for grassroots and professional rugby in England, overseeing 2,000 autonomous rugby clubs in its membership.

2025 Revenue

Founded

1871

Headcount

1,120

Headquarters

UK

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Rugby Football Union (RFU) appointed Capgemini as its Official Digital Transformation Partner on April 15, 2026. This partnership covers the governing body's digital services in England, focusing on modernizing the digital platforms used by players, volunteers, and supporters. Previously, on April 7, Bedford Blues announced that a number of its former players would receive retrospective England caps, following a major heritage initiative by the RFU. This initiative saw the RFU retrospectively award caps to 47 uncapped players who represented England in significant international matches between 1945 and 1993, an announcement made on March 31. The governing body plans a capping ceremony later in the year at the Allianz Stadium’s World Rugby Museum to correct this historical oversight.

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England Rugby (Rugby Football Union) offers 6 products in the sports and media and telecoms services industries. England Rugby (Rugby Football Union)'s product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and contact sports.

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England Rugby (Rugby Football Union)'s revenues were less than $250M in 2024. Caretta Research has split England Rugby (Rugby Football Union)'s revenue into 4 different product categories, the largest of which is matchday revenues. For full access to England Rugby (Rugby Football Union)'s revenue breakdown subscribe to Caretta Portal.

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May

19th

2026

01:00

Baby Bok as 'English as biltong' faces a storm of objection to selection for England

At the same time as several Junior Springboks are whetting their appetite for international rugby at an alignment camp in Cape Town , another (former) Baby Bok is in a corresponding camp in Bagshot, Surrey, held by England coach Steve Borthwick.

May

13th

2026

11:30

Events, B2B Tag

RFU sets out new plans to bring more concerts to Twickenham’s Allianz Stadium

The Rugby Football Union (RFU) has set out new plans to bring more concerts to Twickenham’s Allianz Stadium as it seeks to redevelop the home of English rugby. A stadium revamp believed to cost in excess £600m is looming for the union, with an expansion of non-rugby event days at the southwest London ground seen as critical to ensuring the necessary redevelopment can go ahead.

Apr

15th

2026

14:14

Partnerships and Alliances, B2B Tag

RFU appoints Capgemini as digital transformation partner

The Rugby Football Union has appointed Capgemini as its Official Digital Transformation Partner in a deal covering the governing body's digital services in England. The partnership focuses on the RFU's effort to modernise the digital platforms used by players, volunteers and supporters.

Apr

15th

2026

08:47

Partnerships and Alliances, B2B Tag

RFU appoints Capgemini as digital transformation partner

The Rugby Football Union has appointed Capgemini as its Official Digital Transformation Partner in a deal covering the governing body's digital services in England. The partnership focuses on the RFU's effort to modernise the digital platforms used by players, volunteers and supporters.

Apr

12th

2026

18:30

Corporate Restructuring, B2B Tag

Case for England hiring Northampton’s coaches is getting stronger

Last week produced another thrilling game between two English sides who are playing high-class rugby with ambition, skill and confidence. Bath ran out 43-41 winners over Northampton Saints and there were a considerable number of players from both teams who are pushing for England places, particularly in the Saints side.

The Telegraph UK

Apr

7th

2026

18:30

Awards and Recognitions, B2B Tag

Former Blues to receive retrospective England caps : Bedford Blues RFC

Former Blues to receive retrospective England caps Posted: 8th April 2026 Bedford Blues are proud that a number of former players are to receive retrospective England caps following a major heritage initiative announced by the Rugby Football Union (RFU).

Mar

31st

2026

18:30

Awards and Recognitions, B2B Tag

English rugby honour 47 uncapped players after historical oversight

Forty-seven uncapped players who represented England in significant international matches between 1945 and 1993 have been retrospectively awarded caps by the Rugby Football Union . English rugby’s governing body announced on Tuesday that a capping ceremony will take place at the Allianz Stadium’s World Rugby Museum later this year to “correct this historical oversight and honour the commitment, skill and service of the players who proudly wore the rose”.

The Telegraph UK

Mar

15th

2026

11:30

George backs Borthwick to lead England at World Cup and takes aim at South Africa

Jamie George has insisted England can go toe-to-toe with South Africa when they lock horns with the world champions in July and believes his side will be among the favourites for next year’s World Cup if Steve Borthwick remains as head coach.

Mar

13th

2026

03:09

England won’t be derailed if they hold their nerve over Borthwick

However unlikely one may think it is, there is a chance of England being left holding the wooden spoon for the first time in the Six Nations era. You have to go back to 1987 for their last bottom-place finish in the old Five Nations.

Mar

12th

2026

07:35

Flawed France still have the edge over rivals before Six Nations finale

In the lead-up to the Six Nations England were touted by some as Grand Slam winners in waiting, as well as serious contenders for the World Rugby No 1 ranking. At that stage, it seemed likely that the highly anticipated meeting between the Springboks and England on 4 July would double as a showdown between the Six Nations and Rugby Championship champions – as well as the ideal start to the inaugural Nations Championship.

MSN South Africa

Feb

27th

2026

13:39

English Prem to expand to 12 teams with no relegation

LONDON, Feb 27 - English rugby's Prem is to be expanded to 12 teams from 2029 based on a franchise model with no automatic promotion or relegation, the Rugby Football Union and the country's professional leagues announced on Friday.

The Straits Times

Feb

27th

2026

08:26

Promotion and relegation scrapped from English Prem

A "criteria-based expansion and demotion model" will take its place following an "overwhelming" vote on Friday in favour of a new setup by the council of England's governing Rugby Football Union. The Prem, as the English Premiership is now known, will look to expand from 10 teams to 12 teams by 2030, with a further increase possible if clubs meet criteria on and off the field.

Flashscore (co.uk)

Examples of England Rugby (Rugby Football Union)'s suppliers include Prospect and Hudl.

Example Suppliers

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England Rugby (Rugby Football Union) sells broadcasting rights of its 2 rugby Union competitions globally.

Example Sports Rights Customers

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