European Table Tennis Union, a privately owned entity headquartered in Luxembourg, founded in 1957, functions as a tier 1 media tech buyer. The organization serves as the governing body for table tennis in Europe, addressing all aspects related to the sport at a European level. This includes the development and promotion of table tennis within the territories controlled by its 58 member associations, and the organization of continental table tennis competitions, such as the European Championships.
The European Table Tennis Union (ETTU) marked 25 years of partnership with LIEBHERR, a technology company and long-standing supporter of European table tennis, on April 3, 2026. Previously, on September 29, 2025, the ETTU Executive Board announced it would host a Finance and Propositions & Resolutions Webinar on October 1, 2025. This followed the ETTU unveiling new development support for its Member Associations in 2025 on July 28, 2025, as part of a broader collaboration with the ITTF Participation Program, inviting interested associations to submit expressions of interest by August 18, 2025.
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European Table Tennis Union offers 4 products in the sports and media and telecoms services industries. European Table Tennis Union's product portfolio comprises of media and TV services and racquet sports.
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European Table Tennis Union sells broadcasting rights of its 3 table tennis competitions to 22 companies globally, covering 9 countries. European Table Tennis Union's rights holders include United Group.
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