evoke, also known as 888 Holdings, is a publicly owned company headquartered in the UK. It operates as a tier 1 media tech buyer and employs approximately 980 individuals, having reported $2.2B in revenue as of 2024. The company specializes in providing entertainment through its betting and gaming operations. evoke owns and operates various betting and gaming brands, including William Hill, William Hill Vegas, 888casino, 888sport, 888poker, and Mr Green.