Extreme E

Extreme E

http://www.extreme-e.com/
https://www.linkedin.com/company/extremeelive/about/

Extreme E, a privately owned company headquartered in the UK, founded in 2019, employs approximately 60 individuals, and reported $27.9M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the entity operates as a global off-road racing series focused on motorsports and cycling. Established by Alejandro Agag, founder of the Formula E electric car racing championship, the series utilizes electric SUVs for races conducted in remote and environmentally sensitive global locations.

2024 Revenue

Founded

2019

Headcount

60

Headquarters

UK

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

Extreme E's all-electric SUV, the Odyssey 21, first revealed at the Goodwood Festival of Speed in 2019, features standardized equipment for all participants racing in extreme conditions. This follows a period when Extreme E demonstrated the capability of electric cars in challenging environments, a time when a shift towards electrification in motorsport, including Formula E, was palpable. Earlier, on November 6, 2025, Ali Russell of Extreme H discussed motorsport's evolution from electric to hydrogen, with the FIA Extreme H World Cup positioning hydrogen fuel as central to the transition to clean energy. Previously, on October 16, 2025, Extreme E continued its Legacy Programme by supporting a Turtle Conservation Initiative from King Abdullah University of Science and Technology, aimed at protecting endangered sea turtles on Saudi Arabia’s Red Sea coast. On October 3, 2025, Extreme E and the FIA Extreme H World Cup unveiled the courses for two weeks of racing action in Qiddiya City.

Similar Companies

Subscribe for full access to Extreme E's profile

Extreme E offers 4 products in the sports and media and telecoms services industries. Extreme E's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and motorsports and cycling.

Subscribe for full access to Extreme E's products in full detail

Extreme E's revenues were less than $50M in 2024. Caretta Research has split Extreme E's revenue into 4 different product categories, the largest of which is motorsports. For full access to Extreme E's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Extreme E's revenue in full detail

Jan

20th

2026

13:00

The Extreme E car: Odyssey 21

Extreme races in extreme conditions mean that extreme vehicles are needed. For Extreme E, all participants will drive an all electric SUV and use the same set of standardised equipment. \r\n\r\n Extreme E’s all electric SUV, called Odyssey 21, was revealed for the first time at the Goodwood Festival of Speed in 2019.

Continental Tires

Jan

2nd

2026

18:30

World Rallycross Went Back To Combustion: Is Electric Racing Failing?

A few years ago, it felt like there was a real shift in motorsport towards electrification. Formula E was finding its stride and Extreme E was showing electric cars could race in the most inclement environments.

Nov

6th

2025

09:12

ESG, CT_Monitor Company

New frontier: Extreme H’s Ali Russell on the evolution of motorsport from electric to hydrogen

New frontier: Extreme H’s Ali Russell on the evolution of motorsport from electric to hydrogen Motorsport has a new frontier and it is the FIA Extreme H World Cup, where hydrogen fuel is taking centre stage in the transition to clean energy.

Oct

16th

2025

05:30

ESG, CT_Monitor Company

Extreme H and KAUST Celebrate Turtle Conservation Efforts

© Birgit Dieryck Saudi Arabia, 14 October, 2025: Extreme E is continuing its legacy by protecting endangered sea turtles on Saudi Arabia’s Red Sea coast. Through its Legacy Programme, the championship supports a Turtle Conservation Initiative from King Abdullah University of Science and Technology (Beacon Development Department).

Oct

3rd

2025

11:30

CT_Monitor Company

‘The World’s Best Off-Road Course’ unveiled for Extreme E in Qiddiya City

© Aemilia Cumberland Qiddiya City, 3 October, 2025: Extreme E and the FIA Extreme H World Cup have unveiled the courses which will be used for a thrilling two weeks of action in Qiddiyah City.

Oct

2nd

2025

18:30

Procurement and Sales, Sports Rights Updates

Extreme H secures MBC for MENA coverage

MBC Group, the Saudi-owned free-to-air (FTA) broadcaster, has become the latest network to acquire rights to off-road motor racing’s inaugural hydrogen-based Extreme H World Cup event. The deal, covering the Middle East and North Africa (MENA) region, includes rights to air Extreme E’s ‘Final Lap,’ an event being held this weekend to mark the end of the electric series before it transitions to hydrogen.

Oct

2nd

2025

12:30

Events, CT_Monitor Company

Tambay and Schönborn to serve as Extreme E and Extreme H Reserve Drivers

London, 2 October, 2025: Extreme E and Extreme H have announced that Adrien Tambay and Claire Schönborn will serve as its Reserve Drivers in Qiddiya. As Reserve Drivers, Tambay and Schönborn will perform crucial testing, and help finalise the course layouts, as well as being on hand as reserve drivers should any team need to draft in a replacement during the final Extreme E weekend or the FIA Extreme H World Cup.

Oct

1st

2025

20:00

Partnerships and Alliances, New Offerings, Sports Rights Updates

DAZN to Broadcast Extreme E Final Lap Globally For Free

London, 2 October, 2025: The FIA Extreme H World Cup today announced a global broadcast partnership with DAZN, the world’s leading sports entertainment platform, bringing the world’s first hydrogen-powered motorsport series free-to-view to fans worldwide. The action kicks off with Extreme E’s ‘Final Lap’ on 4 - 5 October 2025, a celebratory farewell to its electric racing chapter, before the inaugural FIA Extreme H World Cup launches on 9 - 11 October 2025.

Sep

29th

2025

14:35

Procurement and Sales, Sports Rights Updates, CT_Monitor Company

Extreme E Partners with FOX Sports for Three-Year Broadcast Deal in Mexico and Central America

London, September 29, 2025: The FIA Extreme H World Cup, the world’s first hydrogen motorsport, has signed a two-year broadcast agreement with FOX Sports, ensuring fans across Mexico and Central America can follow the next era of sustainable racing.

Sep

26th

2025

02:30

Sports Rights Updates, CT_Monitor Company

Extreme E Extends Broadcast Partnership with SPOTV Across Asia

London, September 26, 2025: The FIA Extreme H World Cup, the world’s first hydrogen motorsport, has confirmed the extension of its broadcast partnership with SPOTV for 2025, allowing fans across Asia to continue following the next chapter of sustainable racing.

Jul

22nd

2025

03:54

Procurement and Sales, CT_Monitor Company

One-Off Irish Visitor & Former Extreme-E Motorsports Vessel to Become Antarctica Expedition Ship

The former RMS St. Helena, which for decades served its island namesake of the UK overseas territory in the South Atlantic, will, from late 2026, head into even more remote regions as a polar passenger expedition ship, writes Jehan Ashmore.

Afloat Magazine

Jul

7th

2025

04:58

CT_Monitor Company

Scotland Legacy Programme: One Year On

Dumfries and Galloway, Scotland, 7 July 2025 - One year after the Hydro X Prix brought world-class racing to the banks of the River Nith, the legacy of Extreme E’s Legacy Project with the Nith District Salmon Fishery Board (NDSFB), continues to evolve as a transformative environmental project with community at its heart.

Examples of Extreme E's suppliers include Red Bee Media, WSC Sports and NEP Group.

Example Suppliers

Subscribe for full access to Extreme E's profile

Extreme E sells broadcasting rights of its motorsports competitions globally.

Example Sports Rights Customers

Subscribe for full access to Extreme E's profile

Analyst insight reports

Protect or plunder Surgical strikes to disrupt industrial-scale piracy

Sports rights trends: How sports drives opportunities for media tech and service providers

Post-NAB Show 2025 review

Technology investment priorities for TV, 2026-2028

Subscribe to access all analyst insight reports