Extreme E is a privately owned company headquartered in the UK. Founded in 2019, it employs approximately 60 individuals and reported $27.9M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in motorsports and cycling. It operates as a global off-road racing series, initiated by Alejandro Agag, also the founder of the Formula E electric car racing championship. This series utilizes electric SUVs for races conducted in remote and environmentally sensitive locations globally, focusing on themes such as sustainability, environmentalism, and gender equality.
Extreme E's all-electric SUV, the Odyssey 21, first revealed at the Goodwood Festival of Speed in 2019, features standardized equipment for all participants racing in extreme conditions. This follows a period when Extreme E demonstrated the capability of electric cars in challenging environments, a time when a shift towards electrification in motorsport, including Formula E, was palpable. Earlier, on November 6, 2025, Ali Russell of Extreme H discussed motorsport's evolution from electric to hydrogen, with the FIA Extreme H World Cup positioning hydrogen fuel as central to the transition to clean energy. Previously, on October 16, 2025, Extreme E continued its Legacy Programme by supporting a Turtle Conservation Initiative from King Abdullah University of Science and Technology, aimed at protecting endangered sea turtles on Saudi Arabia’s Red Sea coast. On October 3, 2025, Extreme E and the FIA Extreme H World Cup unveiled the courses for two weeks of racing action in Qiddiya City.
Extreme E offers 2 products in the sports and media and telecoms services industries. Extreme E's product portfolio comprises of media and TV services and motorsports and cycling.
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Extreme E's revenues were less than $50M in 2024. Caretta Research has split Extreme E's revenue into 2 different product categories, the largest of which is motorsports. For full access to Extreme E's revenue breakdown subscribe to Caretta Portal.
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