FabFitFun, a privately owned company founded in 2010 and headquartered in the US, provides consumer services primarily through its subscription box, the FabFitFun Box. This box contains a curated selection of full-size products spanning beauty, fashion, fitness, wellness, home, and technology categories, delivered seasonally. The company employs approximately 540 people.
FabFitFun launched in 2010 as a lifestyle blog and newsletter. Three years later, in 2013, the company introduced its subscription box. The company later identified payment failures as a potential source of significant revenue loss. On an unspecified date, FabFitFun announced 40 new refill subscription options. On an unspecified date, FabFitFun released a limited-edition Spring Advent Calendar for Mother's Day, featuring products from brands including Voluspa, Augustinus Bader, Saturday Skin, and Beekman 1802. Industry experts discussed benchmarks and trends derived from Recurly's over 67 million unique subscribers and 2200 global brands, including FabFitFun. FabFitFun's Director of CX Tools & Systems and Gladly's VP of Product Marketing shared how the company increases sales and boosts customer satisfaction.