FabFitFun, a privately owned company headquartered in the US, was founded in 2010 and employs approximately 540 individuals, operating as a tier 1 media tech buyer. The company's primary offering is a lifestyle membership, recognized for its flagship product, the FabFitFun Box, which includes a seasonal selection of full-size products across beauty, fashion, fitness, wellness, home, and tech categories.
On July 7, 2026, FabFitFun, alongside Kendra Scott, discussed treating delivery as an integral part of the customer experience, highlighting the extensive, often invisible process involved from product design, marketing, and purchase to picking, packing, and routing before reaching the customer's doorstep. Previously, on April 13, 2026, the company announced new options for its "reFills" curated subscription service, designed to help customers secure summer essentials and save time and money.