ClassPass, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer specializing in consumer services. Founded in 2013, and employing approximately 520 individuals, the company functions as a health club aggregator, connecting users to over 30,000 health clubs across 28 countries. Through a subscription fee, it provides access to various online and in-person fitness classes, including yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, alongside general use of participating health clubs.
On October 1, 2026, a studio owner detailed the costs associated with ClassPass for Business, noting that their HIIT and pilates studio, with approximately 65 members, was nearing a break-even point after more than ten years of operation. Previously, on September 28, ClassPass reportedly cut its customer service costs by 95% through the implementation of an AI agent for Tier-1 support, according to an overview of companies utilizing AI in this capacity. This followed news from September 22, when Malaysian fitness studio SopiLates flagged a delayed August payout from ClassPass, with the third-party booking platform attributing the issue to a payment processing problem affecting some of its partner studios in Malaysia.
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