ClassPass, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer specializing in consumer services. Founded in 2013, and employing approximately 520 individuals, the company functions as a health club aggregator, connecting users to over 30,000 health clubs across 28 countries. Through a subscription fee, it provides access to various online and in-person fitness classes, including yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, alongside general use of participating health clubs.
On February 7, 2026, a report detailed that ClassPass, a Techstars alum, partnered with Vention in 2013 to develop its fitness membership platform, aiming to aggregate global workouts onto a single application. Previously, on February 6, ClassPass announced it rebuilt its customer support around an AI and live chat model, achieving 24/7 availability, higher throughput, and an estimated 95% reduction in support costs, with expenses no longer scaling linearly with demand. This followed its February 5 strategic shift to a chat-first, 24/7 support operation, where it began utilizing artificial intelligence to manage a growing volume of customer inquiries. The fitness subscription platform noted these changes allowed it to increase service availability and handle greater demand without proportional increases in customer experience costs.
Subscribe for full access to ClassPass's products in full detail 
