ClassPass

ClassPass

https://classpass.com/
https://www.linkedin.com/company/classpass/

ClassPass, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer specializing in consumer services. Founded in 2013, and employing approximately 520 individuals, the company functions as a health club aggregator, connecting users to over 30,000 health clubs across 28 countries. Through a subscription fee, it provides access to various online and in-person fitness classes, including yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, alongside general use of participating health clubs.

Revenue

Founded

2013

Headcount

949

Headquarters

United States

Primary Segment

Consumer Services

Ownership

Privately Owned

News Summary:

ClassPass data published on August 5, 2026, revealed that younger users, aged 18–34, are increasingly choosing workouts and wellness experiences over traditional nights out, doing so at higher rates than users 35 and older, according to a survey of over 900 users across U.S. and international markets. Previously, on August 4, 2026, ClassPass announced a collaboration with Just Salad, integrating over 100 of the fast-casual chain's locations into the app, allowing users to discover its climate-conscious menu using existing credits. This followed ClassPass's expansion into the visitor attractions sector on July 21, 2026, adding theme parks, zoos, aquariums, and science attractions, including Six Flags, Legoland, and Kennedy Space Center, through a partnership with entertainment ticketing specialist EBG. Earlier, on July 22, 2026, Ivy Wu, Vice President of Growth at ClassPass, discussed the company's broader strategy to expand into self-care and experiences, stating their aim to be an "anti-tech tech company" by encouraging "real-life soul-nurturing experiences."

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ClassPass offers products in the media and telecoms services industry. ClassPass's product portfolio comprises of media and TV services.

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Aug

5th

2026

06:30

ClassPass Data: The Workout Is the New Night Out

New ClassPass data shows younger users are trading bar tabs for barre class. For Gen Z and younger Millennials, the question “want to grab a drink?” is increasingly being answered with “how about a class?” According to a new ClassPass survey of more than 900 users across the U.S. and international markets, many users aged 18–34 say they’ve chosen a workout or wellness experience over a night out in the past year.* And they are reporting making this choice at higher rates than users 35 and older.

Aug

4th

2026

07:37

ESG, Partnerships and Alliances, B2B Tag, Partnerships

ClassPass Welcomes Just Salad to the App, Now Live at 100+ Locations Across the U.S.

The collaboration gives ClassPass users an easy way to discover Just Salad’s climate-conscious menu using credits they already have NEW YORK, NY, August 4, 2026 – ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, today announced a new collaboration with Just Salad, the fast-casual restaurant chain committed to making everyday health and sustainability possible.

Jul

24th

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

ClassPass expands into attractions with Six Flags, Legoland and Kennedy Space Center

ClassPass, which is part of tech business Playlist, is making its biggest move yet into the visitor attractions sector, expanding its platform to include theme parks, Zoos, Aquariums and science attractions through a new partnership with entertainment Ticketing specialist EBG (Entertainment Benefits).

Leisure Opportunities

Jul

22nd

2026

06:30

Partnerships and Alliances, B2B Tag, Partnerships, Facility Expansion

Wellness Briefing: Inside Classpass’ category expansion into self-care and experiences, plus news

“We’re trying to be the anti-tech tech company, where we want to get people off their phones and into real-life, soul-nurturing experiences,” Ivy Wu, vice president of growth at Classpass, told Glossy.

Jul

21st

2026

06:30

ClassPass Just Added Theme Parks, Zoos, and Aquariums—Including Six Flags, Legoland, and More

A number of theme parks , zoos, and other attractions are now part of the expanding ClassPass. The app, known for its fitness and wellness activities, will now include a host of entertainment and family attractions, the company shared with Travel + Leisure .

Travel + Leisure

Jul

15th

2026

07:34

ClassPass Updates Platform Policies to Deliver More Value for Partners

With the fitness and wellness economy on track to reach $9 trillion by 2029, ClassPass’s changes give partners stronger protection, greater transparency, and improved revenue optimization tools New York, NY – July 15, 2026 – ClassPass, the marketplace that helps fitness and wellness businesses fill unused capacity and reach new clients, today announced a suite of new platform policies to further support its partners’ businesses.

Jun

30th

2026

19:28

100+ field reps, one extra month of selling time for each rep

No clear KPIs because the data was too hard to track. Management had limited visibility into which studios had been visited, which owners had been spoken to, and which deals were moving. The majority of field interactions went unrecorded.

Jun

30th

2026

09:13

Why More Fitness Enthusiasts Are Turning to ClassPass Instead of Traditional Gym Memberships

ClassPass has become one of the most-talked-about names in fitness as the $30 billion US health and fitness industry keeps expanding. Here is how the subscription works, what it costs and why users say it actually keeps them moving.

Jun

26th

2026

01:00

ClassPass Memberships to Improve Well-Being Among Psychiatry Residents: A Pilot Randomized Controlled Trial

Abstract Resident physicians experience high rates of depression, anxiety, burnout, and loneliness, yet few evidence-based interventions have been evaluated in this population. This randomized controlled pilot trial examined the feasibility, acceptability, and preliminary effectiveness of ClassPass, a flexible fitness and wellness platform, to improve mental health outcomes among psychiatry residents.

Jun

25th

2026

07:30

Emerging Tech, B2B Tag

Going Local: Some Fitness Consumers Use Booking Apps to Support Independent Gyms

Mom-and-pop fitness brands may have mixed feelings about booking platforms, but a new survey suggests they can pay off For a certain kind of consumer, discovering the independent studio or gym is more interesting than tapping the tried-and-true chain.

Jun

2nd

2026

03:30

Why ClassPass invested $50M in marketing to supercharge partner growth

Using digital marketing channels like Google Ads and paid Instagram posts at the rate needed to attract new customers can be cost prohibitive and time consuming for local studios, gyms and salons. That’s why ClassPass, a booking platform that connects fitness buffs to a variety of venues without the need of a direct membership, invested over $50 million in marketing in 2025 — a figure that does not include any out-of-pocket spend by its partners.

Apr

30th

2026

06:10

Business Expansion, Awards and Recognitions, B2B Tag

ClassPass Named to TIME’s List of the TIME100 Most Influential Companies

New York, NY – April 30, 2026 – ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, has been named to TIME’s 2026 list of the TIME100 Most Influential Companies, which recognizes businesses making an extraordinary impact around the world.

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