ClassPass, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer specializing in consumer services. Founded in 2013, and employing approximately 520 individuals, the company functions as a health club aggregator, connecting users to over 30,000 health clubs across 28 countries. Through a subscription fee, it provides access to various online and in-person fitness classes, including yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, alongside general use of participating health clubs.
On June 30, 2026, ClassPass continued to be a notable name in fitness, appealing to enthusiasts with its subscription model as the $30 billion US health and fitness industry expands. Previously, on June 26, 2026, a pilot randomized controlled trial examined ClassPass's flexible fitness and wellness platform for its feasibility and effectiveness in improving mental health outcomes among psychiatry residents, a group facing high rates of depression and burnout. This followed ClassPass's investment of over $50 million in marketing during 2025 to attract new customers and supercharge partner growth, recognizing the high costs local studios and gyms face in digital marketing, with this figure excluding partner out-of-pocket spending.
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