ClassPass, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer specializing in consumer services. Founded in 2013, and employing approximately 520 individuals, the company functions as a health club aggregator, connecting users to over 30,000 health clubs across 28 countries. Through a subscription fee, it provides access to various online and in-person fitness classes, including yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, alongside general use of participating health clubs.
On February 19, 2026, ClassPass's Po Linn Chia presented at Dev Summit Boston, detailing how a small enablement team facilitated the adoption of a single development environment for testing its distributed system. This method allows for the deployment of multiple service versions, aiming to enhance collaboration, reduce cognitive load, and scale testing practices. Earlier in the month, around February 5-6, ClassPass revamped its customer support by implementing an AI-powered, chat-first 24/7 model designed to manage most customer inquiries. This strategic shift increased service availability and throughput, and aimed to control costs, with reports suggesting a 95% reduction in support expenditures.
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