Fanatics

Fanatics

http://www.fanaticsinc.com
https://www.linkedin.com/company/fanatics-inc-/

Fanatics, Inc. is a privately owned American company founded in 2011. Its primary business involves technology and internet-based operations related to the manufacturing and retail sale of licensed sports apparel, collectibles (including NFTs and trading cards), and merchandise. The company also operates in the sports betting and iGaming sectors. As of a recent count, Fanatics employs approximately 5,960 people and is headquartered in the United States.

Revenue

Founded

2011

Headcount

5,954

Headquarters

US

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

Fanatics announced a memorabilia partnership with baseball player Paul Skenes on an unspecified date. On an unspecified date, Fanatics expanded its partnership with the Cincinnati Bengals, becoming the stadium retail provider at Paycor Stadium, expanding on a partnership that began in 2016. Also on an unspecified date, Fanatics appointed Tommy Gray as Senior Vice President of its College division, overseeing collegiate partnerships across e-commerce, venue retail, and wholesale. On an unspecified date, Fanatics launched Fanatics Advertising, a new division focused on brand engagement with sports fans. Finally, on an unspecified date, Fanatics Betting and Gaming partnered with Boyd Gaming Corporation for mobile sports betting in Missouri under a multi-year agreement.

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Jan

30th

2026

07:45

Partnerships and Alliances, Baseball, Wrestling

Preeminent Sports Properties – MLB, MLS, NASCAR, NBA, NFL, NHL, UFC, WWE – to Celebrate America’s 250th Anniversary with Exclusive Uniform Patches and Apparel in Partnership with Fanatics, America250

Today, several preeminent sports properties, including MLB, MLS, NASCAR, NBA, NFL, NHL, UFC and WWE, announced a partnership with global sports platform, Fanatics, the White House, and America250, the national nonpartisan organization established by Congress to lead the nation’s 250th anniversary commemoration and celebration, for a series of limited and special edition athlete uniform and fan apparel collections.

Jan

29th

2026

11:22

Super Bowl ad rates hit US$10 million for 30-second spot, NBC says

Prices for Super Bowl commercials have reached as high as US$10 million ahead of the Feb. 8 broadcast on NBC, according to the network’s head of global advertising , reaffirming the NFL’s grip on fans and sponsors.

Jan

26th

2026

22:15

Kendall Jenner Puts the Internet’s Favorite Kurse to the Test in Fanatics Sportsbook’s & Fanatics Studios’ First Big Game Ad

“Bet on Kendall” Takes on the Kardashian Kurse and Lets Fans Decide Where They Stand NEW YORK – January 27, 2026 – Fanatics Sportsbook, the fastest growing sportsbook in America, is betting on Kendall Jenner with the launch of its first-ever Big Game commercial and Jenner’s first Big Game advertising campaign, “Bet on Kendall.” The campaign is the first production from the recently launched Fanatics Studios, the groundbreaking joint venture between Fanatics and OBB Media.

Jan

26th

2026

14:39

Fanatics Sportsbook MA Promo: Get Up to $2K in FanCash for NBA Games (Jan. 26)

On March 2023 Fanatics Massachusetts Sportsbook launched in time for March Madness, and by the looks of it, this mobile app has become one of the top Massachusetts sports betting apps in the state. Fanatics Sportsbook MA’s new users can Bet and Get Up To $2,000 In No Sweat Bets FanCash.

Jan

16th

2026

16:35

Partnerships and Alliances, B2B Tag

PUCK: How Fanatics Studios is Revamping the ESPYs — Fanatics Inc

Do you remember when Tom Brady threw the Lombardi Trophy to Rob Gronkowski at Fanatics Fest last June, only for it to drop and break? Or when Kevin Durant found out onstage that he had been traded to the Houston Rockets? That happened at Fanatics Fest, too.

Jan

13th

2026

17:16

Partnerships and Alliances

SPORTS BUSINESS JOURNAL: Fanatics Studios launches with LA28, Fox, ESPN, MLB, WWE among partners — Fanatics Inc

Fanatics is formally diving into the content production business by partnering with L.A.-based OBB Media to launch Fanatics Studios. The new division, helmed by CEO Michael Ratner, will look to create feature films, documentaries, live event specials, digital series and scripted/unscripted originals.

Jan

12th

2026

23:30

Fanatics and OBB Media Launch Joint Venture, Fanatics Studios, a New, Transformative Global Sports and Entertainment Studio — Fanatics Inc

Fanatics, a leading global sports platform, and OBB Media, the award-winning next-gen entertainment studio, have announced the launch of Fanatics Studios, a transformative new joint venture poised to be the premier global studio for sports entertainment.

Jan

12th

2026

18:30

Partnerships and Alliances

Fanatics Launches Entertainment Studio With OBB Media

Fanatics Inc. , the sports merchandising company, has partnered with OBB Media Co. in a joint venture to expand into sports and entertainment content. The newly created Fanatics Studios is launching with a slate of projects and partnerships, including with the Olympic organization LA28 to create the official film for the 2028 Games in Los Angeles, a multi-part documentary about seven-time Super Bowl champion Tom Brady and with ESPN to produce the 2026 ESPYS awards show.

Jan

5th

2026

22:51

SPORTICO: League of Entrepreneurs: WNBA Stars Prep for New Financial Reality — Fanatics Inc

At first blush, the event space inside Fanatics‘ New York headquarters could have been mistaken for a typical business school class last Wednesday, as a lecturer at the front of the room connected Christopher Booker’s seven basic plots to social media marketing. Dozens of learners took notes.

Dec

23rd

2025

04:59

Fanatics Appoints Sarah Flynn as First General Manager for Australia and New Zealand — Fanatics Inc

Fanatics, a global sports platform and leading provider of licensed sports merchandise, today announced the appointment of Sarah Flynn as the company’s first general manager for Australia and New Zealand. The appointment marks a significant milestone in the company’s continued expansion across one of its fastest-growing international markets.

Dec

22nd

2025

09:30

New Offerings, B2B Tag

BLACKPINK World Tour Tokyo Performance Commemorative Project: Collaboration Goods with Yomiuri Giants & FC Tokyo Now Available!

[Translated] Fanatics Japan G.K. (Minato-ku, Tokyo, Managing Director: Masanori Kawana), the Japanese subsidiary of Fanatics Inc., which operates the world's largest digital sports platform, will be releasing collaboration goods between BLACKPINK and its partners, the "Yomiuri Giants" and "FC Tokyo," to commemorate the BLACKPINK WORLD TOUR IN TOKYO Tokyo Dome performance by the four-member girl group BLACKPINK, to be held on January 16, 2026 (Friday).

Dec

16th

2025

08:54

Partnerships and Alliances, B2B Tag

Bologna FC and Fanatics Announce Expanded Long‑Term Partnership — Fanatics Inc

Coppa Italia winners deepen relationship with Fanatics to cover licensing, design and manufacturing, wholesale, and worldwide retail as growth soars. Bologna Football Club 1909 and Fanatics, the global sports platform and leader in licensed sports merchandise, today announced the long-term extension and significant expansion of their partnership, building on three years of growth and fan-focused innovation.

Examples of Fanatics's suppliers include Chelsea Football Club and Rightsline.

Example Suppliers

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