Fanatics is a privately owned company headquartered in the US, founded in 2011, with approximately 5,960 employees. Functioning as a technology, information, and internet company, it specializes as an online manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise. The company also operates in sports betting and iGaming.

Revenue

Founded

2011

Headcount

5,954

Headquarters

US

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

On March 12, 2026, WWE, a part of TKO Group Holdings, and White Hat Studios launched the branded slot game "WrestleMania®: Road to Gold" exclusively with Fanatics Casino. Available in regulated markets in the United States, the game features 20 WWE names and coincides with WrestleMania 42 scheduled for April 2026. This followed Fanatics Sportsbook's March 9 launch of its "10X More Rewarding" tournament campaign starring Livvy Dunne, which offers 10 profit boosts every game day, up to $1,000 in bet matches, and FanCash. Earlier, on February 24, Fanatics Inc. signed a lease for all 210,000 square feet of office space at 95 Morton Street in Manhattan's West Village. On February 13, Fanatics Collectibles announced an exclusive deal with David Beckham for trading cards, trading card games, stickers, autographs, and memorabilia. Previously, on January 30, Fanatics partnered with major sports properties including MLB, MLS, NASCAR, NBA, NFL, NHL, UFC, and WWE, along with the White House and America250, to create limited-edition uniform patches and fan apparel collections for America's 250th anniversary commemoration.
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Examples of Fanatics's suppliers include Rightsline, Chelsea Football Club and Koddi.

Example Suppliers

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