Fanatics, Inc. is a privately owned American company founded in 2011. Its primary business involves technology and internet-based operations related to the manufacturing and retail sale of licensed sports apparel, collectibles (including NFTs and trading cards), and merchandise. The company also operates in the sports betting and iGaming sectors. As of a recent count, Fanatics employs approximately 5,960 people and is headquartered in the United States.
Fanatics announced a memorabilia partnership with baseball player Paul Skenes on an unspecified date. On an unspecified date, Fanatics expanded its partnership with the Cincinnati Bengals, becoming the stadium retail provider at Paycor Stadium, expanding on a partnership that began in 2016. Also on an unspecified date, Fanatics appointed Tommy Gray as Senior Vice President of its College division, overseeing collegiate partnerships across e-commerce, venue retail, and wholesale. On an unspecified date, Fanatics launched Fanatics Advertising, a new division focused on brand engagement with sports fans. Finally, on an unspecified date, Fanatics Betting and Gaming partnered with Boyd Gaming Corporation for mobile sports betting in Missouri under a multi-year agreement.
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