News Summary:
Fanatics and the National Football League (NFL) announced an exclusive multi-year partnership on April 22, 2026, designating Fanatics as the NFL’s new official on-site retail partner for the league’s global marquee events. This expanded partnership will cover official retail operations at events including the upcoming 2026 NFL Draft, Super Bowl, NFL Kickoff, NFL International Games, NFL Flag Championships, NFL Scouting Combine, and Pro Bowl Games. Previously, on April 7, AT&T became an Official Partner of Fanatics Fest NYC, named the “Official Connectivity Provider of the Fan,” through a new connected partnership designed to enhance sports experiences for AT&T customers and fans. Earlier on April 2, Complex announced a strategic partnership with Fanatics Sportsbook and Fanatics Markets to launch Complex Bets, a new sports betting and trading content platform focused on connecting sports culture and fandom. On the same day, Fanatics Collectibles, the NFL, and the NFL Players Association (NFLPA) announced Topps’ return as the NFL and NFLPA’s official exclusive trading card licensee, marking the brand’s first licensed football cards since 2016.
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