Fanatics is a privately owned company headquartered in the US, founded in 2011, with approximately 5,960 employees. Functioning as a technology, information, and internet company, it specializes as an online manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise. The company also operates in sports betting and iGaming.
Fanatics' betting and gaming division marked the start of the 2026 NFL season on September 10 by highlighting its unified Fanatics Sports & Casino app. The single app, which consolidates betting, trading, and play into one destination, was originally introduced the prior week, officially launching on September 2. This platform merges the company's sportsbook, online casino, and prediction markets, aiming to enhance its competitive standing against market leaders like DraftKings and FanDuel. Previously, on September 9, Fanatics characterized the unified mobile app as a "super app" for sports fans.
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