Flipkart, a privately owned company headquartered in India, functions as a tier 1 media tech buyer. Founded in 2007, the company employs approximately 40,000 individuals. It operates as a digital commerce company, managing an e-commerce marketplace that offers various product categories.
On October 9, 2026, Flipkart recorded 6.3 million concurrent users in a single minute during the opening hour of its 13th annual festive sale, The Big Billion Days (TBBD). Non-metro customers drove approximately 60% of demand, with new customers increasing by 34%, as premium smartphones and appliances led festive demand. Earlier on the same day, homegrown smartphone brand Boltt offered its Evo model starting at INR 8,999 and the Ace 5G at INR 11,999 across all variants through Flipkart's Big Billion Days sale. The 13th edition of TBBD focused on technology, faster fulfillment, and adapting to evolving consumer shopping behaviors. Previously, on October 9, the Food Safety and Standards Authority of India (FSSAI) issued a notice to Flipkart, alongside Dr. Reddy’s and Nestle Health Science Limited, concerning advertising claims for the nutrition product Celevida GLP+, specifically representations linking it to lean-muscle preservation during GLP-1/GIP therapies.
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