Flipkart, a privately owned company headquartered in India, functions as a tier 1 media tech buyer. Founded in 2007, the company employs approximately 40,000 individuals. It operates as a digital commerce company, managing an e-commerce marketplace that offers various product categories.
On February 13, 2026, Walmart-owned Flipkart outlined plans to enter India's rapidly growing food delivery market, beginning with a pilot program in Bengaluru between May and June of this year. This move is expected to significantly intensify competition for existing market leaders Zomato and Swiggy, with the e-commerce giant reportedly exploring partnerships, potentially with the Open Network for Digital Commerce (ONDC), or developing its own platform. Earlier on the same day, reports indicated Flipkart was evaluating this entry as a new growth frontier, aiming to diversify beyond its core e-commerce and quick commerce businesses. This follows initial reports on February 12, 2026, detailing Flipkart's preparations to venture into the food delivery sector with a Bengaluru pilot.
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