Doordarshan, also known as DD, is a state-owned public service television network headquartered in India, operating as a primary division of its parent company, Prasar Bharati. Founded in 1959, the company employs approximately 5,960 individuals and reported $488.7M in revenue as of 2023, functioning as a tier 1 media tech buyer. Originally established as a modest, experimental public service telecast in New Delhi, the network evolved into a regular broadcasting service by 1965 and was separated from All India Radio in 1976. Doordarshan manages a broadcasting infrastructure that includes 66 production studios, referred to as Kendras, with 17 located in major state capitals, supported by a distribution system that provides 100% geographic coverage across India via satellite mode.

2023 Revenue

Founded

1959

Headcount

5,954

Headquarters

India

Primary Segment

Media and TV services

Ownership

State Owned

News Summary:

Doordarshan appointed Rina Sonowal Kouli, a 1994-batch Indian Information Service (IIS) officer, as its new Director General on August 19, 2026, following her promotion by the Ministry of Information and Broadcasting. This appointment comes as a Parliamentary Standing Committee on August 8, 2026, sought updated measurable data from the Ministry of Information and Broadcasting on the rollout of built-in satellite tuners in television sets and the wider adoption of DD Free Dish, which currently reaches 49 million homes with 482 channels. The committee also questioned ongoing delays and repeated extensions for mandatory tuner integration. Previously, on July 29, 2026, the iconic Malakpet TV tower in Hyderabad, formerly central to Doordarshan’s analogue broadcasts, began repurposing for digital mobile broadcasting, with trials underway to deliver channels directly to smartphones, including DD Yadagiri, DD National, and DD Sports. Earlier in July, the government extended the Broadcasting Infrastructure and Network Development (BIND) scheme until March 31, 2027, continuing investments to modernise Doordarshan and Akashvani while expanding coverage across rural, coastal, hilly, and border regions.

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Doordarshan offers 37 products in the media and telecoms services industry. Doordarshan's product portfolio comprises of broadcast television and radio and media and TV services.
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Doordarshan's revenues were less than $500M in 2023. Caretta Research has split Doordarshan's revenue into 4 different product categories, the largest of which is video streaming. For full access to Doordarshan's revenue breakdown subscribe to Caretta Portal.
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Examples of Doordarshan's suppliers include Planetcast, Associated Press and Lawo.

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Doordarshan currently holds 6 broadcasting rights for sports competitions including badminton, winter sports, golf and multi-sport.

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