Forte, a privately owned company headquartered in the United States, was founded in 2015 and employs approximately 90 individuals. The company provides a turnkey live and on-demand streaming white-label digital solution for the fitness industry. Forte streams live and on-demand fitness classes from boutique studios and trainers worldwide.
On July 21, 2025, Echelon Fitness announced the acquisition of FORTË, a business-to-business fitness streaming platform. The acquisition expands Echelon Fitness's global reach in fitness and wellness. The acquired platform will operate under the rebranded division, ELEVATE by Echelon. This move integrates FORTË's automated livestreaming technology with Echelon Fitness's existing smart equipment and AI-driven workout personalization, bolstering Echelon Fitness's SaaS strategy and expansion into the commercial SaaS market. The acquisition was also announced on July 22, 2025.
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