Forte, a privately owned company headquartered in the US, was founded in 2015 and employs approximately 90 individuals. It reported $61.6M in revenue as of 2023. Functioning as a tier 2 media tech buyer, Forte specializes in media and TV services, offering a turnkey live and on-demand streaming white-label digital solution for the fitness industry. The company's platform facilitates the streaming of live and on-demand fitness classes from boutique studios and trainers globally, with content delivered via FORTE.FIT.
On July 21, 2025, Echelon Fitness announced the acquisition of FORTË, a business-to-business fitness streaming platform. The acquisition expands Echelon Fitness's global reach in fitness and wellness. The acquired platform will operate under the rebranded division, ELEVATE by Echelon. This move integrates FORTË's automated livestreaming technology with Echelon Fitness's existing smart equipment and AI-driven workout personalization, bolstering Echelon Fitness's SaaS strategy and expansion into the commercial SaaS market. The acquisition was also announced on July 22, 2025.
Subscribe for full access to Forte's products in full detail 
