Fortë, a privately owned US company founded in 2015, provides white-label live and on-demand streaming services primarily to the fitness industry. As of 2023, the company employs approximately 90 people and generates less than $100 million in annual revenue. Its offerings constitute a complete digital solution for clients seeking to deliver streaming content.
On July 21, 2025, Echelon Fitness announced the acquisition of FORTË, a business-to-business fitness streaming platform. The acquisition expands Echelon Fitness's global reach in fitness and wellness. The acquired platform will operate under the rebranded division, ELEVATE by Echelon. This move integrates FORTË's automated livestreaming technology with Echelon Fitness's existing smart equipment and AI-driven workout personalization, bolstering Echelon Fitness's SaaS strategy and expansion into the commercial SaaS market. The acquisition was also announced on July 22, 2025.
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