Fred Media (WTFN)

Fred Media (WTFN)

https://www.fredmedia.com.au/
https://www.linkedin.com/company/fred-media-wtfn/

Fred Media, also known as WTFN, is a privately owned company headquartered in Australia. Founded in 2011, with approximately 10 employees, the company reported $3.2M in revenue as of 2023 and functions as a tier 3 media tech buyer. The company specializes in content rights, offering access to WTFN's extensive catalogue of productions across a broad range of genres including lifestyle, reality, documentary, and factual.

Revenue

Founded

2011

Headcount

7

Headquarters

Australia

Primary Segment

Entertainment content rights

Ownership

Privately Owned

News Summary:

Fred Media, part of Australia’s independent WTFN Group, relaunched its international FAST channel "Life Down Under" in mid-June 2026, introducing hundreds of hours of content from strategic partner Seven Network. The channel now includes programming across reality, home and design, and food genres, expanding on its original showcase of lifestyle documentary and factual content about Australia produced by WTFN. Previously, on June 3, Fred Media restructured its international distribution department by establishing a regional consultant network. This reorganization shifted from centralized management to localized distribution strategies by appointing local sales executives in European markets. This followed appointments made on May 28, when the company hired Malgorzata Gudel and Charo Penedo for its European operations and expanded the remit of Kate Llewellyn-Jones. Gudel represents Fred Media's content in Germany, Central and Eastern Europe, and the Nordics, while Penedo covers Spain, Portugal, France, Benelux, Italy, Greece, and Turkey, as part of a refocused sales team.

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Fred Media (WTFN) offers products in the media and telecoms services industry. Fred Media (WTFN)'s product portfolio comprises of entertainment content rights.

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Fred Media (WTFN)'s revenues were less than $10M in 2024. All the revenue comes from entertainment rights and distribution.

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Jun

16th

2026

00:38

New Offerings, Partnerships and Alliances

launches Life Down Under FAST Channel

Fred Media, part of Australia’s independent WTFN Group, is re-launching Life Down Under, its successful international FAST channel, with the introduction of hundreds of hours of content from strategic partner Seven Network. At launch, Life Down Under showcased lifestyle, documentary and factual content about Australia – all produced by Fred Media’s award-winning parent company WTFN.

Television Asia Plus

Jun

15th

2026

01:00

Partnerships and Alliances

Fred Media relaunches FAST channel Life Down Under with Seven Network content

Australian distributor Fred Media, part of the WTFN Group, is relaunching its international FAST channel Life Down Under this month, adding hundreds of hours of programming from strategic partner Seven Network across reality, home and design and food genres.

Jun

3rd

2026

01:00

Management Changes, Corporate Restructuring

Fred Media restructures international distribution department to establish regional consultant network

The Australian content distribution company, part of the WTFN Group, has reorganized its commercial operations by appointing local sales executives in European markets. The new corporate structure transitions from centralized management to localized distribution strategies effective June 1.

Prensario Internacional

May

28th

2026

02:25

Management Changes, Business Expansion

Australia’s Fred Media Restructures With Pair Of Hires & New Post For Kate Llewellyn-Jones

Australias’ Fred Media has hired a pair of execs for its European operations and expanded the remit of Kate Llewellyn-Jones. Malgorzata Gudel and Charo Penedo have joined the WTFN-owned company with the former repping Fred’s content in Germany, Central and Eastern Europe and the Nordics, and Penedo doing the same in Spain, Portugal, France, Benelux, Italy, Greece and Turkey.

Deadline Hollywood

May

28th

2026

01:00

Fred Media restructures team; new recruits

May 28, 2026 Fred Media, part of Australia’s independent WTFN Group, has revealed its new sales team, restructured and refocused to fully capitalise on global demand for its content across a growing network of linear and digital platforms.

Advanced Television

Mar

26th

2026

01:07

Management Changes

Fred Media recruits Amazon MGM VP for APAC Sales

Fred Media, part of Australia’s independent WTFN Group, has announced that experienced content sales executive Jamie I is joining the team as APAC Sales Manager. I will replace Jimmy Elkington, who has represented Fred’s catalogue in multiple markets over time, most recently APAC, Middle East, Africa and Inflight.

Television Asia Plus

Mar

24th

2026

18:30

Management Changes

Fred Media rejigs senior team with Amazon MGM exec joining to run APAC sales

Australian distributor Fred Media, part of the WTFN Group, has restructured its team and appointed new content sales executive Jamie I as Asia Pacific sales manager. The appointment follows the departure of sales exec Jimmy Elkington, who is stepping down after eight years with the company.

Mar

24th

2026

18:30

Management Changes

Amazon MGM's I joins Fred Media

Fred Media, part of Australia’s independent WTFN Group, has announced that content sales executive Jamie I is joining the team as APAC Sales Manager. I will replace Jimmy Elkington, who has represented Fred’s catalogue in multiple markets over time, most recently APAC, Middle East, Africa and Inflight.

Advanced Television

Sep

29th

2025

10:02

Partnerships and Alliances, New Offerings

Fred Media debuts new partners and biggest slate to date at Mipcom

Fred Media debuts new partners and biggest slate to date at Mipcom Australian distributor Fred Media has added seven new producer partners to its roster, bolstering its Mipcom offering. Fred Media, part of the WTFN group, will be showcasing its biggest slate of content to date at Mipcom, with 450 hours of programming and a special focus on home/renovation and design titles.

Sep

28th

2025

18:30

Partnerships and Alliances

Fred Media partners with seven new producers

Fred Media, part of Australia’s WTFN Group, has announced that its drive for new partners has seen seven producers join its roster in recent weeks, bringing a wealth of new content to sit alongside new and returning titles from existing producer partners and WTFN.

Advanced Television

Sep

28th

2025

17:49

Fred Media unveils MIPCOM slate, announces content from seven new producer partners

Fred Media, part of Australia’s WTFN Group, has unveiled its biggest ever MIPCOM slate, bringing more than 450 hours of programming to Cannes next month. From producer Nine Network, there are three seasons of Antiques DownUnder (38×30’), 200 30-minute episodes of kids’ show Theatre Dome, and Space Invaders S6 (8×60’), Paramedics S7 (10×60’), and Emergency S6 (10×60’) – all produced by WTFN, along with AFN’s The Fishing Show S11 (12×60’).

Mar

30th

2025

18:30

Partnerships and Alliances, New Offerings

WTFN, Nine launching Real Emergency channel

WTFN has agreed a deal with partner Nine to drive new revenue streams from global FAST and VoD platforms, starting with the creation of a new channel called Real Emergency. WTFN’s broadcast distribution arm, Fred Media, will launch the Real Emergency FAST channel, which will prominently feature two of the 9Network’s long-running returning series Paramedics (seven seasons) and Emergency (five seasons), both of which are produced by WTFN.

Advanced Television

Examples of Fred Media (WTFN)'s suppliers include Marquis, Rights Tracker and Rawnet Digital Agency.

Example Suppliers

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Technology and the sports experience

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