News Summary:
Futuri's "The Selling Edge" podcast released Episode 7 on March 11, 2026, featuring Dan Prudhomme and Denver7 Account Executive Leah Drost, who discussed account executive productivity, encompassing prospecting, client conversations, internal systems, and managing distractions. Previously, on February 11, Episode 6 of the podcast hosted Kathy Eagle and Summit Media Richmond General Manager Julie Monafo, exploring how strong relationships, rather than processes, drive long-term sales success. Earlier, on January 29, Futuri published a case study detailing how Cox Media Group’s WSB (750 AM) and WSBB (95.5 FM), serving a 20-county metro area, utilize TopicPulse to break stories with limited staff in a fast news cycle. The company also reflected on CES 2026 on January 16, noting that the "next frontier" challenges in media and marketing discussed at the event often felt familiar. This followed a January 15 case study highlighting how a Tampa/St. Pete media seller converted a first-time radio advertiser into a $200,000 key account by demonstrating audience alignment and performance impact through direct radio and OTT advertising.
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