News Summary:
On February 11, 2026, Futuri's "The Selling Edge" podcast, hosted by Kathy Eagle, released Episode 6, which featured Julie Monafo, General Manager of Summit Media Richmond, discussing how strong relationships, rather than processes, drive long-term sales success. Previously, a January 29, 2026, case study highlighted how Cox Media Group’s WSB (750 AM) and WSBB (95.5 FM) use TopicPulse to break stories across a 20-county metro area. Earlier, Futuri noted that during CES 2026 on January 16, discussions among media and marketing leaders about the "next frontier" frequently revolved around familiar challenges. This followed a January 15, 2026, case study detailing how a Tampa/St. Pete media seller secured a first-time radio advertiser, who committed $100,000 in direct radio advertising and subsequently added nearly $100,000 in OTT advertising. On January 14, 2026, "The Selling Edge" released Episode 5, focusing on the principle that "Clarity is the New Credibility" in client conversations.
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