Garena, a privately owned Singaporean company founded in 2009, develops and publishes free online games. Employing approximately 5,550 people, it operates as the digital entertainment division of Sea Ltd (formerly known as Garena). Its primary business focuses on consumer gaming.
Garena released Free Fire MAX redeem codes on September 17, 2025, offering players opportunities to obtain premium prizes, including weapon skins, diamonds, exclusive characters, and Booyah Pass advantages. These codes, however, have usage restrictions and expiration dates, requiring players to act quickly. Additional Free Fire MAX redeem codes were released on an unspecified Monday, providing players with access to in-game items such as gun skins and diamonds. These codes also had limited validity and were typically restricted to the first 500 users. Garena advises players to use the official Rewards Redemption Site to redeem codes and to check their in-game mail within 24 hours for rewards. Free Fire MAX redeem codes are 12 to 16-digit alphanumeric combinations that unlock special rewards, such as skins, weapons, and diamonds, often distributed through events or promotions.