Garena is a privately owned company headquartered in Singapore. Founded in 2009, it employs approximately 5550 people. Operating as the digital entertainment arm of its parent company, Sea Ltd, Garena functions as a developer and publisher of free online games, with its primary focus on consumer gaming.
On April 8, 2026, Garena launched "Undersea Mystery," Free Fire's first ocean-themed campaign in North America, introducing refreshed gameplay mechanics, immersive new environments, and limited-time rewards inspired by underwater exploration. Previously, on April 7, Garena, a subsidiary of Sea Limited, deployed targeted user-retention tactics in Egypt, releasing limited-time redeem codes for Free Fire. These codes offer free in-game assets designed to stabilize Daily Active Users (DAU) amid regional economic volatility and intensifying competition from Tencent.
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