Joyy is a publicly owned global technology company headquartered in Singapore. Founded in 2005, Joyy employs approximately 1,870 individuals and reported $2.2B in revenue as of 2024. The company, which was formerly known as YY Inc., specializes in consumer gaming and operates a portfolio of social media platforms centered on live streaming and short-form video. Its primary service offering is built around AI-powered engagement and real-time interaction, featuring products such as Bigo Live, a global live streaming platform; Likee, a short-form video creation community; and Hago, a social networking app integrated with casual gaming. Joyy has transitioned into a global entity, focusing its operations on international markets across Southeast Asia, the Middle East, and North America, where it provides multi-lingual, culturally localized platforms for social interaction, digital entertainment, and creator monetization.
On April 10, 2026, BIGO Ads, JOYY Inc.'s AI-powered programmatic advertising platform, was ranked among the Top 15 Growth Ad Partners on Singular's Global ROI leaderboards in the 2026 ROI Index. This follows BIGO Ads' registration on April 7 as a vendor under IAB Europe's Transparency & Consent Framework (TCF) v2.2, a move indicating the platform's commitment to data privacy, transparency, and responsible advertising practices within the digital ecosystem.
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