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Grupo Cinemex
http://www.cinemex.com
https://www.linkedin.com/company/grupocinemex/
Grupo Cinemex, a privately owned company headquartered in Mexico, was founded in 1995 and operates with approximately 3,120 employees. The company specializes in entertainment, functioning primarily as a cinema chain within Mexico.
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Founded
1995
Headcount
4,152
Headquarters
Mexico
Primary Segment
Entertainment
Ownership
Privately Owned
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Grupo Cinemex offers products in the media and telecoms services industry. Grupo Cinemex's product portfolio comprises of live events.
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Jul
27th
2026
06:30
B2B Tag, Marketing and Promotional Activities
Cinemex case study | 144k+ WiFi journeys across 39 cinemas
The challenge Cinemex set out to capture first-party guest data, enriched with demographic detail, and to promote the Cinemex app, using the one channel every guest touches: the WiFi. Capture first-party guest data, enriched with demographics Grow awareness and usage of the Cinemex app Turn cinema WiFi into a measurable marketing channel The solution With Telmex, Cinemex deployed branded splash pages across its cinemas: every connecting guest passes through a journey built for opt-in data capture, demographics included.
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