HeyGen, a privately owned company founded in 2020 and headquartered in the US, employs approximately 210 people. Its primary offering is an online platform for creating audio and video media. The platform utilizes generative AI to simplify the video production workflow.
HeyGen provided instructions on creating original TikTok sounds using its AI video tools. Information was also shared on creating engaging videos using the TikTok reverse effect, including creative video ideas, editing tips, and viral trends. Additionally, HeyGen explained how AI video creators impact engagement, referencing Reddit's 6-second video view optimization strategy. Finally, HeyGen offered guidance on creating clothing advertisements using AI video makers, providing actionable insights.