HockeyAllsvenskan is a privately owned company based in Sweden. Founded in 2005 with approximately 40 employees, it reported $13.7M in revenue as of 2023. The company operates as a tier 2 media tech buyer, functioning as a professional ice hockey league, and is the second-highest league in the Swedish ice hockey system, positioned after the SHL.
On June 18, 2026, HockeyAllsvenskan named Immense Group-owned DBET as its official main partner under a three-year agreement, replacing long-running partner Svenska Spel. This partnership provides DBET with brand visibility across HockeyAllsvenskan’s TV broadcasts, arenas, and digital platforms, along with joint activation opportunities throughout the league. DBET, which focuses on the Nordic sports betting market, considers this a natural growth step, expanding its presence beyond basketball and handball. Earlier, on April 1, 2026, the Swedish second-tier ice hockey league secured an uplift in its new media rights agreement with TV4, successfully navigating tough market conditions. This followed news on December 17, 2025, that HockeyAllsvenskan and the SHL were close to finalizing a new agreement for 2026 to 2030, which will replace previous cycles (2018-2022 and 2022-2026) that regulated compensation for player transfers and loan agreements between the two leagues.
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HockeyAllsvenskan offers 2 products in the media and telecoms services and sports industries. HockeyAllsvenskan's product portfolio comprises of hockey and media and TV services.
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HockeyAllsvenskan's revenues were less than $25M in 2024. Caretta Research has split HockeyAllsvenskan's revenue into 2 different product categories, the largest of which is ice Hockey. For full access to HockeyAllsvenskan's revenue breakdown subscribe to Caretta Portal.
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