vMix is a privately held company founded in 2010 and headquartered in Australia. The company specializes in developing and marketing live video production software solutions. Its flagship product, vMix Software Video Mixer and Switcher, offers a range of features for live streaming, recording, and switching of video sources. vMix is known for its user-friendly interface, making it accessible to both professional and amateur video producers. As of 2023, the company has a team of 10 employees and has generated less than $1 million in revenue.
vMix introduced new features in its latest software update, vMix 27. The update includes direct Zoom integration, allowing users to add live remote Zoom guests directly from the interface. This eliminates the need for multiple laptops for interviews. Additionally, vMix enhanced its remote production capabilities with extensive SRT updates. The company also highlighted the versatility of its software, showcasing its use in cloud production through a discussion with Live X Co-Founder Corey Benhke and NHL Director of Broadcast Engineering Taishon Black. Furthermore, vMix published a report on the broadcast industry, providing insights into revenue forecasts, competitive landscapes, and growth factors.
vMix's customers primarily consist of broadcast television and radio and motorsports and cycling companies. Examples of vMix's customers include Sveriges Television (SVT), FIA Formula One World Championship and Pinellas County Schools.
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